Versus already priced in at Friday market close.
FFXI, single most profitable project in SE history. FFXIV anticipated to be same.
An analysts job is "to know" his market segment. Any analyst worth his salt in this segment knew about beta even if they did not play themselves. As I said earlier - to you, this is a game. TO SE it is worth hundreds of millions of dollars. When version 1 failed, the share price tanked and has never recovered to its earlier levels. Why is it then so hard to believe that a potential success of ARR is a financial goldmine for SE.
Imagine 1m players, each paying $11 per month for the next 6 to 10 years.
If you don't think that affects share price, you really are too naive to school.
Oh, and I am a multi-millionaire playboy game developer/lawyer with an expertise in Origami and a PhD in kicking @rse. I also schooled Van Dam in martial arts and taught Michael Jackson how to dance, and Jordan how to play ball. But in my spare time, I (used to) work as an equities analyst - and yes, I knew my market (not video games unfortunately).