A coworker informed me I had a Venonat on my head earlier. He's ***, so I can say with certainty this game is for ******.
I'm rather interested in the game for a strategic marketing perspective. Nintendo has been very tight in controlling their prime IPs, and they made the decision to allow this mobile game to be made with a lot of trepidation and hesitancy. Phone games have largely decimated their stranglehold on the handheld market. I'm curious to see how this plays out for them because a large part of their recent strategic has been to move in directions that competitors aren't and can't duplicate. Say what you will about a derpy game like wii sports, you're only going to get that kind of experience on the Wii whereas PS, Xbox, all have a largely shared library of games.
With a phone as a gaming device, they don't have the advantage of being un-imitatable.