I did some grocery shopping today after work and picked up some of the Reese's spread. I hadn't intended to, but as I was passing the peanut butter section, I remember this thread and stopped to see if they had any. I got the last one, so it seems that it's popular. Anyway, I tried it, and it tastes exactly like a Reese's cup, though just a tad less sweet. I had some Bel Vita biscuits at home, so I tried it on those, it's a decent match. I don't know if I'd buy it after the novelty wears off, but so far I like it.