I think P&G would have been better served to use the 'women driver' stereotype to drive home the misconception.
They actually shot one with an Asian woman driving, but she killed the whole crew with her car.
Ahh....sterotypes.
Watching ads on purpose has to be one of the weirdest cultural practices ever... practiced.
It's more that the game itself is such a cultural touchstone here, *but many people don't really enjoy football*. They still go to the "Super Bowl Party" event, and stare at a flickering screen. The ads are the best part for those people.
It's probably a lot like watching the English national team play soccer. Obviously no one wants to see them play soccer, I assume they just enjoy the jerseys. Look, three lions!
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