I'm surprised this one hasn't come up yet!
Will they ditch it or will they keep it?
Needless to say it needs a major overhaul if they do keep with the software.
The website gives me the feeling that eventually the site will become like the latest news thing, I base this on the way 'Topics' looks almost exactly like the current playonline site. Thaaaat said, if it were a playonline game, it would be like playonline.com/ffxiv. Could this be a hint?