Not purple coloured item names!
For want of a better word (I think the word "epic" is so widely used today that it has become watered down and doesnt actually represent what the word implies anymore) I really would like to see epic battles take place in FFXIV.
I'm hoping through clever use of instancing, powerful music and engaging cutscenes that we will be able to fight battles not just because Dragon X drops Sword Y but because it has raized our beloved town of Townsville!
I'm hoping we see dynamic battlefields that arnt just some smelly generic cave with beasties inside of it. I'm looking forward to fighting the bandits that just made off with the gold ontop of the train, where not only do I have to pay attention to their unrelenting attacks but constantly have to move to safe locations to avoid environmental hazzards.
I'm hoping the game really puts emphasis on YOU being the hero through use of clever scenario play, while still remaining a massively online game. I'm hoping for real adreneline surged Airship deck battles, the race against time to battle through the castle invaders and save the lovely princess, to battle through the eldritch energies and take down that evil necromancer before he raises an army of dead.
I mean, imagine if in WotG on that mission where you fight for Jeuno, instead of it being in Everbloom Hollow (yawn) you were in an instanced version of Jeuno where the guards around you were heavily besieged and the place is ablaze. It adds to the motivation to get the job done-- you're not fighting for fightings sake but have a clear goal that you're psyched about doing! How dare they invade our beloved Jeuno!
This is what modern MMOs lack today. Final Fantasy, and indeed most single player RPGs use emotionally charged scenes as motivation and not because when you kill Sarevok he drops an awesome two hander but because he nigh on ruined your life! I really hope that FFXIV is the first of a new wave of MMOs that really looks to the story and the setting to be the motivational factor behind fights, and not the items the boss drops.
I'm free to imagine, anyway :)