Man, everything I'm into is the underdog of that particular industry. How is it that SE is such an awesome company and has produced countless classics, yet it still seems to be the target of all the insults. Another example that comes to mind is GameTrailers writing it off as the biggest disappointment at E3. FFXI also has a horrible reputation. I don't get it.
I've thought about this before and it really comes down to one major point:
Square Enix is a Japan-based company.
When it comes to advertising and marketing a game produced by a Japanese company mainstream American media fails horribly.
I frequently read news websites during my time at work and many of them have sections devoted to video games.
Now, I've been doing this for a long time (several years) and sometimes these websites host "Top 10, Top 5" etc lists of video games in different categories. I rarely see games developed by Japanese companies, let alone Square Enix...a company that has produced some amazing games and has a huge following.
Take msnbc.com's game section for example (a joint website by microsoft and nbc). There was a list of top 10 best selling games of all time. As far as I can remember every single one was developed in America and included GTA Vice City, GTA San Andreas, and GTA IV.
Take Game Daily for example, a website owned by AOL, which has game listings as well. Japanese developed games rarely make the lists (unless it is a list that is specifically about Japanese games in which case every single one is).
There was even a listing about big E3 announcements on msnbc and FFXIV was not even listed or mentioned once.
It's extremely disappointing to see some of the best games get almost no attention.
Mainstream media is biased, especially when it comes to TV shows and channels. On the internet anyone can set up almost any website and write down whatever they want for a very small price.
There is no way you can do that on TV. If you're going to have your own TV channel you had better say what your sponsors want you to say. Or goodbye funding, goodbye job, goodbye paycheck.