They do it with every site
See: FF13 EU NA
It's to do with marketing I assume, if you've ever seen the difference between true UK commercials (not imports for US items) and US ones, the difference is huge.
For a start we don't have a stupid ESRB woman going Rated T for Teen at the begining of everything.
And as far as stuff like movies on regular TV go...well if you've ever watched a voice over for the channel E4, well, he pretty much insults the movie more then making you want watch it.