So far I see SE making the same mistake they did with FFXI, and the same mistake sony made with EQ2. They're both counting on their fanbase and word of mouth to generate sales, instead of hyping the **** out of their game like they should be.
I don't think it's a mistake at all. What this'll do is make the original user base pretty small, which will ease the start of the game (stable servers, no overcrowdedness issues). From that point on, if the game is good it'll gather popularity (just like FFXI, which kept growing steadily until around 2004 when the Mammoth came out). The game doesn't necessarily benefit from having millions of subscribers at the start of it's journey.
When people don't have huge expectations coming to the game, they're less easily disappointed. I don't think EQ2 failed because SOE didn't advertise the game enough, it failed because the game sucked, as simple as it is. If FFXIV is casual like they've said, people will sooner or later realize this and give it a go. Edited, Dec 6th 2009 12:17pm by Hyanmen