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SE's method of updatesFollow

#1 Jan 18 2010 at 3:41 PM Rating: Default
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I always see people commenting on how SE does their updates. Some like the anticipation, some seem to think its absurd.

Do you think SE should keep updates consistent (1 update every friday) and only give out a little bit each time?


Should SE keep their current structure....update 3-4 things in detail every 2-3 months?



What do you think would be better for the community and hype of the game?
#2 Jan 18 2010 at 4:09 PM Rating: Decent
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I'd like all the future updates as well as the game to be out by next week, but as to what is best for the game itself, that question is better left up to people with experience in game marketing strategies. As a gamer, I'd say one thing, but as an experienced gaming market analyst I'd have something different so say (were I one)
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#3 Jan 18 2010 at 4:23 PM Rating: Decent
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I like the 1 small update every Friday idea. (did you see me post this in that other thread?) It could just be a picture or 1 detailed description of a place or something, but they could still spread it out better and eventually when it came to release time they would have all they wanted to talk about. It just frustrates me waiting for a game that I want to play so badly, but only rare updates are supposed to whet my appetite.
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#4 Jan 18 2010 at 4:34 PM Rating: Decent
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I could use at least 1 major update to tide me over until release.

The things I want to know are:

- Classes available upon release w/ brief description including weapon and armor types
- Starting cities w/ brief description, and a few sample screenshots (and if particular races are linked to particular cities, I'd like to know)
- Description of the significance of Race sub-groups (ex: Hyur's Highlander and Midlander)

If SE could release this info, I'd be ecstatic. It's all I'd need to last until the game is unveiled.
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#5 Jan 18 2010 at 4:56 PM Rating: Default
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Quote:
Should SE keep their current structure....update 3-4 things in detail every 2-3 months?


if only theses were really "in detail" maybe, but till now we just got some preview of few things and some backstory. i can't call that detail...

sure we got to know the races, some class, some monsters... but not how they works nor they main point...
we have the basic of guildleves and armory, but still not much explaining them...

so yes, they should change their update model.

edit :

well, i'm confused, did you mean "site update" or "game update" ?

if you meant game update, i guess some regular small update/fix every 1-2 week just to say "we care about the game" would be nice, while still having big update every 1-3 month with bigger content.

Edited, Jan 18th 2010 6:08pm by DarkBiBi
#6 Jan 18 2010 at 4:58 PM Rating: Default
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I would like to see an update on the Battle System or Leveling System since beta chances are like the lottery.
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#7 Jan 18 2010 at 5:04 PM Rating: Default
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Keep in mind that what you want and what they actually have available are two different things entirely. From the descriptions of each race, I wouldn't be surprised if they avoid linking a race to a particular city. They have a description of one city up, but the descriptions of the other two may be part of that remaining ~10% of the starting story yet to be written (according to some interview it was 90% complete).

Roles to be out upon release, architecture of the cities, and a completely descriptive explanation to the tribal aspects of the races is more than likely going to come out of the beta, so these things will all still need time. This whole deal is part marketing strategy, and part availability. There are some things I'm sure they have, but are waiting to release, and some times I'm sure they don't have, but will release as soon as they can.
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#8 Jan 18 2010 at 5:15 PM Rating: Decent
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I think that there is a reason that they have as little information out as they do - if we knew everything 6 months before the game even came out, odds are at least a few people would be over it before release. SE has to keep some things secret!

Personally I think it'd be pretty exciting if, after waiting so long, you buy the game, install it, go to make your character and...surprise! There's a 6th race they never even told you about!

That said, just something tiny once a week could be nice to tide impatient players over. Maybe a couple new screenshots, a description or an elaboration on a previous description, even showing us a new hairstyle that will be available or a new creature in the beastiary. Something that's concrete, since I'm sure most of the reason they're not telling us more is to leave them room to change it as they finish up the story.
#9 Jan 18 2010 at 5:24 PM Rating: Default
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To answer a couple questions....

Yes I saw your other post and it spurred this idea.

I am talking about site updates. Unless you are a lucky SoB in beta there are no game updates.

Here is what i'm talking about. In this latest update they gave out character updates, world story updates, and new screen shots. Lets say they decided to use the once a week method. Weeks 1 - 3 would be all screenshots of the new world. Weeks 4-5 would be about character creation. Weeks 6-8 would be about the story. It would be easy to tie it all together where the SS "leak" a little about creation and the story. Now repeat process with different updates.


I understand i'm not a marketing major but it seems like when an update comes out the board gets flooded, hype shoots through the roof, and then 3 weeks later everyone looks like they just got done snorting XIV coke for 3 weeks straight becoming lethargic.
#10 Jan 18 2010 at 5:30 PM Rating: Good
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SSB Brawl Dojo had it right.

Give us an update every week, same day, same time. It doesn't have to be big. Sometimes it was just an item (that we knew would be in the game already) or a trophy or something, with the Character announcements (CONFIRMED FOR BRAWL) and special attack details peppered here and there. They can pepper in the "good" announcements, character classes, combat/leveling system, with more mundane announcements, city-state background, bestiary information.

It keeps everyone coming back every week to check on what is new. Those people won't forget about the game before now and it's release. A big batch update every few months is a poor choice imo. A good chunk of people won't ever know it happened, because there's no use checking the official site everyday for 3 months in a row, and many people will consume the info, and push it to the back of their mind for another 2-3 months, not nearly as good for the hype engine, so to speak.
#11 Jan 18 2010 at 5:33 PM Rating: Decent
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If SE released something, even little, every single friday it would keep people coming back to the site. Isn't that what they want???

Seriously, just release 1 screenshot every week. It could be of a landscape, a pic of a plant you'll see in a specific area, or maybe a mock up of a particular type of weapon. It doesn't have to be anything that tells us about the story or actual gameplay, but giving out crappy little tidbits every 2-3 months gives me no reason to actively "anticipate" its release.
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#12 Jan 18 2010 at 5:36 PM Rating: Default
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Xeurb wrote:
Give us an update every week, same day, same time. It doesn't have to be big.


trimmed for aesthetics, but these were exactly my thoughts. For the people who have no lives like me and check this board everyday nothing gets past, but for the person who doesn't it becomes much harder to get, retain and know when new information is coming.
#13 Jan 18 2010 at 5:49 PM Rating: Decent
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There's no reason right now for Squenix to release any more information than what they're doing right now. Right now, we get an update every month, usually around the time that Famitsu is released on the newsstands (usually the 3rd week of the month). Squenix has a partnership with Famitsu to release this information, and it's working out very well, as is evidenced in this thread.

The evidence in this thread is that everyone is really wanting to find out more about the game. Curiosity is at its peak. They're letting out just enough information to keep everyone interested, but not enough to give away everything. Remember, they have to make sure that there are still surprises, still places to explore, and things to discover when the game is released. We still have quite a ways to go before that day, so IMHO, they're doing it right.
#14 Jan 18 2010 at 5:54 PM Rating: Default
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Serielley wrote:
There's no reason right now for Squenix to release any more information than what they're doing right now. Right now, we get an update every month, usually around the time that Famitsu is released on the newsstands (usually the 3rd week of the month). Squenix has a partnership with Famitsu to release this information, and it's working out very well, as is evidenced in this thread.

The evidence in this thread is that everyone is really wanting to find out more about the game. Curiosity is at its peak. They're letting out just enough information to keep everyone interested, but not enough to give away everything. Remember, they have to make sure that there are still surprises, still places to explore, and things to discover when the game is released. We still have quite a ways to go before that day, so IMHO, they're doing it right.


You mean an update every 2 months right?

Also, you are taking a look at a very select market (those REALLY interested in XIV....i mean c'mon we are on a **** MMO fansite, we are interested). By this method you are really excluding a huge portion of the user base (SE said they want to take the casual market by storm). Well so far, so FAIL. Maybe if they start ramping up their marketing efforts the final couple months I will take this back, but right now their marketing is aimed largely at the community that will follow them regardless. Slated for a 2010 release I really don't see them taking the efforts to capture the casual market like WoW has.

Edited, Jan 18th 2010 7:07pm by burtonsnow
#15 Jan 18 2010 at 5:59 PM Rating: Default
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i made another thread predicting an update on 01/14/10 and everyone hates me lol
but anyway, it's good to have an update like at least once a month just to keep us fan boys happy

but to think in SE's shoes and think from a marketing perspective, they said the release date will be in 2010, if they keep release new infos every week, that might mess up their plans on development of the game. and also they might want to keep it around 4 to 5months so they could possibly release infos to the monthly magazines (famitsu for example) to get more attention every month.
since the beta still did not start yet, there could have many parts of the games which are not finished yet and SE have to consider which infos could be released and which infos they release will not give ALL the details out to the players and remain something for the players to find out when it's official release.

hint that the beta sign up was started exactly a month ago, site was updated with new info almost a month now, sorry about my bad prediction in the other thread, but this time they should have some updates in a week or so.
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#16 Jan 18 2010 at 6:08 PM Rating: Decent
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If we have updates coming regularly and fairly frequenly instead of having people say "I hate you SE, give us more info" you'll have people say, I can't wait until friday when we get more info. As it stands people are frustrated because not only do we still not really know anything but we don't know when we'll know anything. It's like being tortured...at least if we know when it ends we'll be able to stick it out. As it stands they might just loose people to other games because they are tired of waiting for info not even knowing if the game will be any good.
#17 Jan 18 2010 at 6:13 PM Rating: Default
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Mostaru wrote:
i made another thread predicting an update on 01/14/10 and everyone hates me lol
but anyway, it's good to have an update like at least once a month just to keep us fan boys happy


If you take a look at the thread they didn't hate you...they hated that you made them think a new update was out. If we knew when updates would be out (1nce a month, every other week), #1 we wouldn't have to post when the next update was, #2 people would be ok with the false news because they know in 5 days a new update will be out anyways. Basically what yogg said up there ^^^^^

Edited, Jan 18th 2010 7:22pm by burtonsnow
#18 Jan 18 2010 at 6:14 PM Rating: Decent
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burtonsnow wrote:
Serielley wrote:
There's no reason right now for Squenix to release any more information than what they're doing right now. Right now, we get an update every month, usually around the time that Famitsu is released on the newsstands (usually the 3rd week of the month). Squenix has a partnership with Famitsu to release this information, and it's working out very well, as is evidenced in this thread.

The evidence in this thread is that everyone is really wanting to find out more about the game. Curiosity is at its peak. They're letting out just enough information to keep everyone interested, but not enough to give away everything. Remember, they have to make sure that there are still surprises, still places to explore, and things to discover when the game is released. We still have quite a ways to go before that day, so IMHO, they're doing it right.


You mean an update every 2 months right?

Also, you are taking a look at a very select market (those REALLY interested in XIV....i mean c'mon we are on a **** MMO fansite, we are interested). By this method you are really excluding a huge portion of the user base (SE said they want to take the casual market by storm). Well so far, so FAIL. Maybe if they start ramping up their marketing efforts the final couple months I will take this back, but right now their marketing is aimed largely at the community that will follow them regardless. Slated for a 2010 release I really don't see them taking the efforts to capture the casual market like WoW has.

Edited, Jan 18th 2010 7:07pm by burtonsnow


LOL. I AM that select market. I haven't been able to play any other MMO regularly since E3 of last year because I am so very looking forward to FFXIV. And yes, we do get an update every month. Every month for the last 3-4 months, we've gotten a regular monthly update during the week that Famitsu is released in Japan.

Like I said in my original post, we're a long ways away from release day. Squenix has to ration out the information that they release, and that's fine with me. They'll begin releasing more information the closer it gets, but there's no point getting worked up about it this far out. We're lucky to get anything at all at this point, so I'll take what I can get.

ETA: As for the casuals, they're not going to be looking for information until much closer to release time. SE knows this. They'll market towards them when the time is right. Again, we're a LONG ways away from release day. Let's be patient and enjoy the information we're receiving, because we could be not receiving anything at all, very easily.

Edited, Jan 18th 2010 5:29pm by Serielley
#19 Jan 18 2010 at 6:20 PM Rating: Default
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Serielley wrote:
LOL. I AM that select market. I haven't been able to play any other MMO regularly since E3 of last year because I am so very looking forward to FFXIV.


And that is why your opinion is such. Lets say you were also interested in Aion as well, but lets say every week you got something from the Aion side. You aren't really sure which game you want to play...but since Aion stays more fresh in your mind, it is the game you choose. It really is marketing 101 and SE must have failed college level marketing.

Official site updates:

August, October, December


Now they have had interviews and fill ins, but once again, we are the hardcore people who follow just about everything that comes out. Now if you are the person who just noticed tid bits from here and there the game isn't as likely to stick out from the games that have regular, set time for updates.

*edit*

BTW i'm not ungrateful about the info we do get, I just think it should be handled differently. Lets say casual user 1 checks the site in october right after update and then they come back dec 15th with no new updates...that looks really bad to them. 2 months and not ONE **** thing has changed. I agree for the most part the casuals will be marketed to later, thats why i've said my opinion is still open, just leaning in a particular direction.

Edited, Jan 18th 2010 7:39pm by burtonsnow
#20 Jan 18 2010 at 6:31 PM Rating: Good
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Again I think a simple screenshot every Friday would keep everyone happier and would keep more people interested. They could save the bigger details for when it's closer to release date if they must, even though I would like some big details sometime. I just want to feel like I can look forward to something instead of that feeling of "what a surprise nothing new this week".
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#21 Jan 18 2010 at 6:36 PM Rating: Decent
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burtonsnow wrote:
Serielley wrote:
LOL. I AM that select market. I haven't been able to play any other MMO regularly since E3 of last year because I am so very looking forward to FFXIV.


And that is why your opinion is such. Lets say you were also interested in Aion as well, but lets say every week you got something from the Aion side. You aren't really sure which game you want to play...but since Aion stays more fresh in your mind, it is the game you choose. It really is marketing 101 and SE must have failed college level marketing.

Official site updates:

August, October, December


Now they have had interviews and fill ins, but once again, we are the hardcore people who follow just about everything that comes out. Now if you are the person who just noticed tid bits from here and there the game isn't as likely to stick out from the games that have regular, set time for updates.


Any MMO that releases new info on a weekly basis 8-9 months before release day is going to run out of information quickly, so much so that people would know everything there is to know about the game before it even hits the shelves. Would you want to play that game? Probably not. What is there to discover, explore? Controlling and managing information, now THAT is Marketing 101, and SE is playing the game right.

Interviews and fill ins are still official updates, as they are approved and released by SE. We're not talking about leaked material here.
#22 Jan 18 2010 at 6:42 PM Rating: Default
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If a MMO run outta material that fast then I don't wanna play it anyway.

Edited, Jan 18th 2010 8:00pm by Juudah

Edited, Jan 18th 2010 8:02pm by Juudah
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#23 Jan 18 2010 at 6:49 PM Rating: Default
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Serielley wrote:
Any MMO that releases new info on a weekly basis 8-9 months before release day is going to run out of information quickly, so much so that people would know everything there is to know about the game before it even hits the shelves. Would you want to play that game? Probably not. What is there to discover, explore? Controlling and managing information, now THAT is Marketing 101, and SE is playing the game right.

Interviews and fill ins are still official updates, as they are approved and released by SE. We're not talking about leaked material here.


Do you really think SE could have given out all of the XI information in 9 months (Pre-CoP, NA release)....probably not is my opinion.

Even a screenshot saying: this is Limsa Lomisa. Next week: This is limsa lomisa port and market. Third week: This is limsa lomisa backstory. Ramp peoples hype week by week by giving them new information that doesn't even have to do with the story. Having a screenshot of one area doesn't mean i've explored that area, it just lets me know if i want to explore it or not.

I was specifically talking about site updates (the place where most casual gamers will view information), not interviews.

Edited, Jan 18th 2010 7:59pm by burtonsnow
#24 Jan 18 2010 at 6:52 PM Rating: Decent
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Serielley wrote:


Any MMO that releases new info on a weekly basis 8-9 months before release day is going to run out of information quickly, so much so that people would know everything there is to know about the game before it even hits the shelves. Would you want to play that game? Probably not. What is there to discover, explore? Controlling and managing information, now THAT is Marketing 101, and SE is playing the game right.


I suspect you're looking at this at a different scale then what burtonsnow is alluding to.

I think he's talking about really small weekly updates. An in-game texture, a simple weapon or armor, a somewhat redundant screenshot, etc. Stuff that they can just toss on the site for us to ogle and obsess over. It only takes a morsel for players like us, who are already interested.

I think that's perfectly reasonable, and I'd sure like it. I'm ok with it if they save the bigger news for monthly, or bi-monthly updates, but I could use a few more signs of life.
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#25 Jan 18 2010 at 6:53 PM Rating: Decent
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I think burtonsnow is in my head because we have the same ideas hahaha!
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#26 Jan 18 2010 at 6:54 PM Rating: Default
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burtonsnow wrote:
Serielley wrote:
LOL. I AM that select market. I haven't been able to play any other MMO regularly since E3 of last year because I am so very looking forward to FFXIV.


And that is why your opinion is such. Lets say you were also interested in Aion as well, but lets say every week you got something from the Aion side. You aren't really sure which game you want to play...but since Aion stays more fresh in your mind, it is the game you choose. It really is marketing 101 and SE must have failed college level marketing.

Official site updates:

August, October, December


Now they have had interviews and fill ins, but once again, we are the hardcore people who follow just about everything that comes out. Now if you are the person who just noticed tid bits from here and there the game isn't as likely to stick out from the games that have regular, set time for updates.

*edit*

BTW i'm not ungrateful about the info we do get, I just think it should be handled differently. Lets say casual user 1 checks the site in october right after update and then they come back dec 15th with no new updates...that looks really bad to them. 2 months and not ONE **** thing has changed. I agree for the most part the casuals will be marketed to later, thats why i've said my opinion is still open, just leaning in a particular direction.

Edited, Jan 18th 2010 7:39pm by burtonsnow


yeah i agree on that too.
especially the EU site, they dont even have the date of the updates like EU and JP site.
if i was a player who's new to MMORPG and want to check out this game for updates from the site, i wouldnt bother to check again in another half of a year knowing the site wont be updated anyway, and then somehow i might eventually forgot about this game.

take a note on the FFXI fan gathering or something on Feb 28th and also the March 9th FFXIII release, we are sure SE could give us big news and updates on FFXIV.

and also think of it this way, it's like your favorite food, if you eat it everyday you wont find it as delicious, if you eat it occasionaly, you will always find it good
so if we have an update like once a month or so, that will be great, and give us sometime to speculate and discuss after each update.
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#27 Jan 18 2010 at 7:05 PM Rating: Decent
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I would just lol a little if we got an update this week after all this talk, but most of all I would be so very happy.
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#28 Jan 18 2010 at 7:12 PM Rating: Default
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well, since last week there was nothing
there should be something this week anyway
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#29 Jan 18 2010 at 7:39 PM Rating: Decent
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They're updating faster than Bioware did with their TOR site.

Honestly, I'd love to see some info on mages and beta release, but it's stupid to assume that they're somehow obliged to keep us in the know for anything before the beta is even out.

Should be a new Famitsu update this week, hopefully.

Edited, Jan 18th 2010 5:47pm by Kirbster
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#30 Jan 18 2010 at 7:54 PM Rating: Decent
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Weekly maintenance and biweekly patches would be ok with me.

I like well maintained servers. For a while, my XI server had a pretty ****** track record as far as uptime was concerned, which I think could have been easily avoided by scheduled maintenance on more than just a bimonthly (if that) basis.


Biweekly patches may be pushing it, even if they're really tiny, but I think that's a great way to go when releasing new content. Leak a little bit more every couple of days, so that there is a timeline feeling to it. It also allows people who don't like to rush through content a chance to keep up with those people who try and blow through it within the first day it comes out. Sure it doesn't please both audiences, but it does make a lot more sense.
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#31 Jan 18 2010 at 8:30 PM Rating: Default
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i would want as much info as possible and then that's it one big thing.
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#32 Jan 18 2010 at 8:42 PM Rating: Default
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I think having to wait every three to four fricken months is riiiiiiidiiiiiiiicccccuuuuullllllloooooouuuussss! Come on SE ! Something every Friday would be nice.. jes like another person said update the info for the city-states , clans/tribes SOMETHING!
#33 Jan 18 2010 at 11:42 PM Rating: Decent
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The game is not ready enough to do weekly updates. Honnestly I don't think we will hear anything significant until Vanafest '10
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#34 Jan 19 2010 at 10:01 AM Rating: Good
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In regards toupdating the game weekly after release- it's not really feasible, because it's much simpler to update the game in bigger batches than small ones. Updating the game weekly would basically mean one maintenance a week, plus whatever emergency maintenance(s) are needed to fix the glitches that are sure to follow (no one is perfect). It also takes more than a week to develop most of the content, and delays are common problem, so it's hard to keep to the one update per week rule.

As for updating the website weekly, there is a point where having too much hype does more bad than good. We've seen this happen before in recent releases, and I'm sure SE doesn't want to do the same mistake. It also seems that the way Japanese make games differs from the way western developers make them (at least when looking at recent interviews with various Japanese developers, not just SE). Changes are made near the release and there aren't really "finished" features until at the release day. So, giving out information that might and will change soon after would be counterproductive. Giving out info on classes and lore, cities and graphic based features should be fine, but other than that on features that are most likely going to change (combat, crafting, grouping...) it's better to keep quiet until at the end of the beta when beta tester feedback has been received and necessary fixes have been made.
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