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Should SE market FFXIV to Pop Culture?Follow

#1 Jan 28 2010 at 11:34 PM Rating: Decent
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We all have seen WoW and how Blizzard marketed it into popular culture with books, manga, comics, action figures, beer steins, art books, and the list goes on.

Now FFXI also has alot of this in Japan, but on Japan.

I know really from the start it's all about advertising covering all media bias; internet, magazines, tv.
The question is should SE attempt this kind of campaign in the NA and EU market?
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#2 Jan 28 2010 at 11:36 PM Rating: Decent
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They'd have to make the game more casual-friendly than FFXI was, but they might be able to do it.

It likely would never be as successful as WoW's marketing, but then again I doubt they're expecting to get 11 million subscribers. I think they'll say "success!" with like 2-3 million.
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#3 Jan 28 2010 at 11:54 PM Rating: Decent
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Personally, I think they should. I know alot of people here are gonna come on here and say that it will just bring in way to many 12 year old noobs and turn the game into WoW. And to a certain extent, you'd probably be right. But i really dont think it would be as bad as it sounds. Most would probably end up leaving after the first month anyways because it will likely be to hard for them.

I personally would love to see a larger, newer community. Because right now, I think it's safe to say 95% of the player base will be former FFXI players. I think its time to get some fresh faces in there ^^
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#4 Jan 29 2010 at 12:11 AM Rating: Decent
Yeah I'd love to see a larger player base too, and some fresh meat. Like Arestia said right now most of the people going to play XIV are former XI players. I think if they advertised a little more over here, they'd draw in more people.

I for one would love to get my hands on any form of book or novella or what have you relating to the deeper storyline of XIV. They did it with XIII and that was well received. Also, more easily available merchandise would be nice.
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#5 Jan 29 2010 at 12:11 AM Rating: Default
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I think that the ffxi community will be the minority in ffxiv, there's alot of mmorpg players out there and i really honestly think that ffxiv will go well over 5 million players and keep on rising to rival WoW's population.

Should ffxiv be marketed to pop culture? Absolutely, i would like to see advertisements and everything everywhere. Nobody will be able to escape the Final Fantasy XIV marketing campaighns muhahahahahahaha!

#6 Jan 29 2010 at 1:07 AM Rating: Good
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KeeperOfTheStaff wrote:
i really honestly think that ffxiv will go well over 5 million players and keep on rising to rival WoW's population.




Really? What leads you to believe this? We still know next to nothing about the game.
#7 Jan 29 2010 at 1:20 AM Rating: Good
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Yeah, sure.

Actually, the marketing behind XI in America wasn't too bad.
Internet Ads, full page spreads in gaming magazines, there was even a commercial floating around for a while.
For 2003, that was pulling out some decently big guns.





Edited, Jan 29th 2010 2:23am by Zemzelette
#8 Jan 29 2010 at 1:26 AM Rating: Decent
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KeeperOfTheStaff wrote:
i really honestly think that ffxiv will go well over 5 million players and keep on rising to rival WoW's population.

I don't think you have much of a concept of the MMO business.
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#9 Jan 29 2010 at 1:33 AM Rating: Decent
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Marketing is good!

When I first saw "pop culture" i had horrid flashbacks to the dances WoW used... *shudder* I hated the fact that no two people could dance together and actualy dance "together". To much pop culter can damage the setting, but that is not the point of this thread hehe.

Yes Marketing is good!

#10 Jan 29 2010 at 1:38 AM Rating: Decent
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I'm all for it. You learn to avoid annoying players (or troll the **** out of them for the lulz) in all online games.

More subscribers = more funds = (hopefully) more/better content, events, and customer service
#11 Jan 29 2010 at 1:43 AM Rating: Good
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Westyle wrote:
I'm all for it. You learn to avoid annoying players (or troll the **** out of them for the lulz) in all online games.

More subscribers = more funds = (hopefully) more/better content, events, and customer service

SE + customer service = does not compute.

They're pretty much the paragon of terrible customer service.

"Hey, it would be nice to see this feature in the game, any chance?"

"Nah, probably not. You're a ******; we know way more about the game and what you want, even though you play it 18 hours a day."
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#12 Jan 29 2010 at 1:58 AM Rating: Decent
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I like to think FFXI's poor customer service was due to the shrinking player base and SE having no real online gaming presence in the USA (they should've outsourced it to SOE or some other company that deals with online games often).

FFXIV is looking to be more successful. If not, they'll at least have good customer service for the first few months or so =/
#13 Jan 29 2010 at 2:21 AM Rating: Decent
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I wouldn't mind a lot of marketing put in.

I'm going to have to agree with the poster who said that the FFXI community is going to be the minority. Games like EQ and FFXI peeked open the MMO door for players, but WoW literally blew it off it's hinges with C4.

I expect a lot of former and current WoW players to jump into FFXIV.
#14 Jan 29 2010 at 2:41 AM Rating: Good
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Westyle wrote:
SE having no real online gaming presence in the USA



You can't use this excuse after 6+ years.
#15 Jan 29 2010 at 3:00 AM Rating: Decent
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Now watch FFXIV snag 2-3 mil subscribers and become a success.

Then watch Blizzard release WoW2 next year and sweep 15 mil accounts.

=/

But in all honesty, I love FF (especially XI) and my heart goes to FFXIV becoming the biggest MMORPG success out there, although my head says lol.
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#16ShadowedgeFFXI, Posted: Jan 29 2010 at 5:35 AM, Rating: Sub-Default, (Expand Post) This is a great question and we won't know until FFXIV is released. All we can go on is SE's track record which isn't the best. By the numbers, we're more likely to get a decent game than good advertising. SE has to realize word of mouth advertising isn't enough to dethrone WoW. Now some if not most people believe dethroning WoW is impossible. To those people, I have 2 words that spun the gaming industry on its ear...Nintendo Wii. For all intensive purposes, the Wii is just a gimmicky over-clocked Gamecube. Nintendo knew they lost the hardcore demographic as the "cool kids" like Xbox and Playstation better. So instead of throwing in the towel like Sega did after the Dreamcast, Nintendo targeted a new audience which has sold 70mil systems worldwide.
#17 Jan 29 2010 at 5:56 AM Rating: Decent
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ShadowedgeFFXI wrote:
Square Enix is another arrogant Japanese company that got a wake up call.


I'm not so sure they did...

We'll see.
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#18 Jan 29 2010 at 6:01 AM Rating: Default
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Threx wrote:
ShadowedgeFFXI wrote:
Square Enix is another arrogant Japanese company that got a wake up call.


I'm not so sure they did...

We'll see.


Trust me they got the wake up call, the only question is will they answer it.
#19 Jan 29 2010 at 6:04 AM Rating: Default
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Personally i'd rather have a smaller player base, but more mature educated players that can deal with the harder game play that is Final Fantasy. I hear all the time how slow and boring FFXI was.. I had to call bull on that cause I loved the whole system. I just hope they do similar things with FFXIV.
#20 Jan 29 2010 at 7:44 AM Rating: Default
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Quote:
Personally i'd rather have a smaller player base,


You do. SE doesn't.

Quote:
You can't use this excuse after 6+ years.


Why not? They have even less players than they did 6 years ago and FFXI, at the moment, is still SE's only online game in America.
#21 Jan 29 2010 at 9:23 AM Rating: Good
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I don't think it would be a bad thing. Some people will complain about all the 12yr old douches flooding the starting cities, but if they stick to some of the things in 11, such as a 1 character world, and the difficulty levels of 11 then those 12 yr old douches will be gone after a month or two of play and after a bit it would settle back down for those of us that would rather enjoy the game than the numbers.

If we had a bigger starting player base due to media exposure then we'd also have more good fun players who would stay through those first few months and stick with the rest of us. I think the FF formula works for some people and not for others, if we got a lot of media for 14 then we'd just have to shake the wheat from the chaff, but I don't see how it would be really bad to see some commercials and merch.
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#22 Jan 29 2010 at 9:32 AM Rating: Decent
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You know, I think we through that WoW subscribers number around way to much. It's not 11 million in the US. If I'm not mistaken 6 million are in China alone with the other 5 spread around the rest of the world. I'm sure South Korean has a huge number as well since they love all things Blizzard. They even have TV shows solely for watching Starcraft matches.

I guess what I'm getting is when you really look at the numbers it's not as big as it seems.
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#23 Jan 29 2010 at 9:52 AM Rating: Excellent
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One thing that folks need to realize is that now, after so many years of contenders trying and failing, that there will never be a WoW-Killer. MMOs are going the way of the niche market, and I highly doubt that we will ever see a game pulling in the numbers like WoW has. Games are now catering to different demographics, like the casuals, the PvPers, the raiders, the FPSers, the RTSers, etc.

Squenix should market to the demographic they want to have playing their game, no more, no less. I wouldn't mind seeing a good old fashioned internet marketing blitz, or a couple of TV commercials, but ultimately, Squenix needs to market to the right group. As long as they do that well, it'll be smooth sailing ahead.
#24 Jan 29 2010 at 10:33 AM Rating: Good
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I don't know, Starcraft 2 could be the WoW killer >.>
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#25 Jan 29 2010 at 10:39 AM Rating: Excellent
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I kinda liked that FFXI was a dark horse MMO.

Yes G4, keep bashing us with your Blizzard lined pockets. I love it.

Granted I thought it was cool to see a CoP commercial on TV back in the day but one thing I don't want to see is someone like Mike Cera promoting FFXIV talking about how he's actually badass in some universe.
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#26 Jan 29 2010 at 3:24 PM Rating: Good
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I can't believe some of you people. You make it seem like all the WoW players are immature kids. We have our own trash in the FFXI community too. Yet nobody wants to say that FFXI was such a grind fest, it drove away people of all walks of life. I'm looking back at all the gear I got in FFXI and boy did it take way too long. If I was a casual player, I never stood a chance. Casual doesn't automatically mean 12-old emo kids. It means people with a RL who have kids or a life beyond a silly video game too. Frankly any of you who guys who want a grind in FFXIV can just quit planning to buy FFXIV now because SE knows better. SE doesn't want to make such a niche MMO that only the hardcore elite will play. They rather ***** over the elite hardcore and double their sales with a mix of casual/hardcore. I just can't understand why anyone believes SE would create a new MMO for the same group of FFXI players exclusively considering the lack of numbers FFXI has compared to WoW and other MMO's. FFXIV isn't being released to cater to another 2-3mil like FFXI, but more like 5-6mil at least. Anything less is a failure.
#27 Jan 29 2010 at 3:46 PM Rating: Decent
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Quote:
I know alot of people here are gonna come on here and say that it will just bring in way to many 12 year old noobs and turn the game into WoW.


There really aren't that many people playing wow that are 12 years old. The ones that do you don't hear from because they never get to 80 and run endgame raid content. Very very misinformed and ignorant to assume something like this.

Yes they should market it however they can. More players is almost always good.
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#28 Jan 29 2010 at 3:58 PM Rating: Default
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GuardianFaith wrote:

There really aren't that many people playing wow that are 12 years old. The ones that do you don't hear from because they never get to 80 and run endgame raid content. Very very misinformed and ignorant to assume something like this.

Yes they should market it however they can. More players is almost always good.


I really hope you're not calling me ignorant because I'm only relaying the concerns of others. That being said, it's very illogical to think that a player must do endgame content to be considered note worthy.
#29 Jan 29 2010 at 5:24 PM Rating: Good
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Quote:
I just can't understand why anyone believes SE would create a new MMO for the same group of FFXI players exclusively considering the lack of numbers FFXI has compared to WoW and other MMO's. FFXIV isn't being released to cater to another 2-3mil like FFXI, but more like 5-6mil at least.


I have to agree.

I dunno what they're planning to do, but you don't spend 5 years and God knows how much money just to be "niche".
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#30 Jan 29 2010 at 5:47 PM Rating: Decent
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Westyle wrote:


Quote:
You can't use this excuse after 6+ years.


Why not? They have even less players than they did 6 years ago and FFXI, at the moment, is still SE's only online game in America.



Because they have had 6+ years to better their CS, yet they haven't. Bad CS at launch is semi-understandable. The same CS today, unacceptable. Having less customers now than then has nothing to do with not learning from their mistakes.



Edit: Hmm, maybe less customers now has EVERYTHING to do with not learning from their mistakes, both CS and content-wise.

Edited, Jan 29th 2010 7:02pm by DsComputer
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