seriously, where isn't FFXIV shown? Even Kotaku has FFXIV pics up and don't look like they're breaking any "NDA" rule. Why do we have this in this forum? is showing FFXIV before release illegal?
For the most part they are ignoring stuff from other people/sites. It's already out there and they know they can't change that. To be honest, SE doesn't seem to mind the leaks, because for the most part they are positive (the make me salivate, at least).
If you get into beta, don't post about it, and you will be fine. Let others risk their SE and/or Alla accounts on getting the scoop.