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PS3 Finally turning a profitFollow

#1 Jun 29 2010 at 3:59 PM Rating: Good
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Sony's Yoshida says PS3 is now turning a profit, no plans for a price cut
By Donald Melanson
We'd already seen some evidence that Sony was lowering the manufacturing costs of the PlayStation 3, and it looks like that's now finally starting to pay off -- Sony exec Shuhei Yoshida has confirmed to IGN that the console is at long last actually turning a profit. Of course, that profit is apparently still a fairly small one (and might just be breaking even), with Yoshida only saying that "this year is the first time that we are able to cover the cost of the PlayStation 3," and that "we aren't making huge money from hardware, but we aren't bleeding like we used to." That also unsurprisingly means that Sony still isn't planning a price cut anytime in the near future, with Yoshida instead saying that Sony will focus on more bundles like Move / Sports Champions package announced at E3.


Here's hoping that there will be a FFXIV bundle. I think it would make a lot of sense. FFXI was released in a bundle with the HDD for the PS2, even though the HDD did end up being used by other titles. I don't ever remember Sony even releasing the HDD without FFXI.

Edited, Jun 29th 2010 5:00pm by Harri
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#2 Jun 29 2010 at 4:36 PM Rating: Good
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What would FFXIV be bundled with though? There won't be an expansion for some time and the PS3 has its own hard drive to begin with.
#3 Jun 29 2010 at 4:55 PM Rating: Good
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dalm wrote:
What would FFXIV be bundled with though? There won't be an expansion for some time and the PS3 has its own hard drive to begin with.


With a PS3 silly. Haven't you seen the masses of people here who are going to buy a PS3 because their PC wont perform well?FFXIV bundled with a PS3 would make perfect sense.
#4 Jun 29 2010 at 6:50 PM Rating: Good
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Yogtheterrible wrote:
dalm wrote:
What would FFXIV be bundled with though? There won't be an expansion for some time and the PS3 has its own hard drive to begin with.


With a PS3 silly. Haven't you seen the masses of people here who are going to buy a PS3 because their PC wont perform well?FFXIV bundled with a PS3 would make perfect sense.
What this guy said. I don't own a PS3, but I will buy one once FFXIV comes out.
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#5 Jun 29 2010 at 7:19 PM Rating: Good
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id personally rather spend the cash to upgrade my PC. all mine needs is a new processor, and the only advantage a PS3 has over a PC imo is a larger playing screen (giant TV vs comparatively small 22 inch monitor).
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#6 Jun 29 2010 at 7:52 PM Rating: Good
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Quor wrote:
id personally rather spend the cash to upgrade my PC. all mine needs is a new processor, and the only advantage a PS3 has over a PC imo is a larger playing screen (giant TV vs comparatively small 22 inch monitor).


And a blu-ray player... and a game system that can play other PS3 exclusive games...

A PS3 FFXIV bundle makes sense to me! I'm not saying I would get it, since I prefer the PC version. But I could see that for the people on the fence of getting the PS3 or PC version, that a bundle could push them over to PS3.

Edited, Jun 29th 2010 6:53pm by Cyiode
#7 Jun 29 2010 at 8:31 PM Rating: Good
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What this guy said. I don't own a PS3, but I will buy one once FFXIV comes out.


I was lucky enough to get a PS3 for my birthday in March (thank you very much lovely wife!) but the plan all along was to get myself a PS3 for FFXIV once it came out. Truth be told FFXI was the main reason I grabbed a 360...
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#8 Jun 29 2010 at 9:58 PM Rating: Decent
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Cyiode wrote:
Quor wrote:
id personally rather spend the cash to upgrade my PC. all mine needs is a new processor, and the only advantage a PS3 has over a PC imo is a larger playing screen (giant TV vs comparatively small 22 inch monitor).


And a blu-ray player... and a game system that can play other PS3 exclusive games...


My PC has a blue-ray burner, can play any PC game, most SNES/PS2 games, hooks up to my TV, has an xbox controller attatched to it, and does other things besides running video games.

The only thing PS3 has over PC is price, and some console onry games.

Edited, Jun 29th 2010 11:01pm by xXMalevolenceXx
#9 Jun 29 2010 at 10:29 PM Rating: Excellent
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A console fan is not going to convince a PC fan that consoles are better. A PC fan is not going to convince a console fan that PCs are better.

Just like fans of mayonnaise/miracle whip or dijon/yellow mustard or big mac/whopper or quiznos/subway or anything else.

The intelligent people are the ones who accept that either has their benefits, and perhaps they prefer one.

The dumb ones are the ones who need to constantly come up with reasons why the alternatives suck (perhaps to reaffirm their own decision?)

At any rate, I think a PS3/FFXIV bundle for the holidays would be nice but the question is not "Will FFXIV sell PS3s" (because the answer is yes) but rather "Will bundling FFXIV with a PS3 sell more PS3s than bundling it with a different game?

From a gamer standpoint, MMORPGs are primarily a PC beast; very few MMORPGs (as a percentage of the entire realm of them) are available on consoles. Statistically speaking, your "typical console gamer" (excluding Wii players who only own a Wii for the "family fun" games like Wii sports and such) tends to "typically" prefer a Halo/Call of Duty/Left 4 Dead. Sales for 2009 indicated that PS3's top 4 were Street Fighter 4, Killzone 2, CoD:W@W, FEAR 2.

Honestly, if they're looking for console sales, their best bet is to bundle the system with an FPS or a gore-filled action game; preferably one where the biggest factor of "strategy" is player reflexes and button mashing.

I'm not saying a FFXIV bundle wouldn't sell some systems, but a strategy based game (especially one with a monthly subscription fee to play) is not the best move sales-wise for pumping out console sales.
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#10 Jun 29 2010 at 10:52 PM Rating: Good
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Mikhalia wrote:
I'm not saying a FFXIV bundle wouldn't sell some systems, but a strategy based game (especially one with a monthly subscription fee to play) is not the best move sales-wise for pumping out console sales.
I agree that they may not want to mass produce FFXIV/PS3 bundles, but maybe making a limited number available through an online store (even SE's own online store) or simply having a special deal if you purchase both together is the type of thing that would be a great kickoff. The idea of a limited edition console even wouldn't be a terrible idea kind of like what MS did with the Halo themed 360 elites.
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#11 Jun 29 2010 at 10:52 PM Rating: Decent
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I agree, a FFXIV-PS3 bundle would be very profitable. Just think of all the people who are thinking of dropping a grand or two for a pc to play this game and as there walking to buy there overpriced PC they looked to there left and see a nice PS3 bundle with FFXIV for $299 or so :)
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#12 Jun 29 2010 at 11:05 PM Rating: Good
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Mikhalia wrote:

I'm not saying a FFXIV bundle wouldn't sell some systems, but a strategy based game (especially one with a monthly subscription fee to play) is not the best move sales-wise for pumping out console sales.


I agree, people who don't know much about FFXIV would be wary of buying a bundle with a game that has a monthly fee.

In places like Japan, where FFXIV will be very popular, most of the people there willing to buy FFXIV, already have a PS3, so it doesn't make sense to bundle it.

So I agree, it's in the companies best interest to bundle an easy to pick up, button mashing game with the PS3, because the largest demographic of people that will buy the bundle, are not hardcore gamers, they are people who are reluctant to buy an expensive console, and they just want a game the can jump right into. Or they are parents buying PS3 for their kid, and they want a game their kid can jump right into.

One option is that they could offer incentives to big retailers, like Best Buy, to just offer a discount on a PS3 game when you buy a PS3. Best Buy has done stuff like this before (I got the Bravia HDTV, PS3, 1 PS3 game and 1 Blu-ray movie bundle last year). In this way there is no extra cost on Sony's part to package a game with the PS3.
#13 Jun 30 2010 at 12:25 AM Rating: Good
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Cyiode wrote:
One option is that they could offer incentives to big retailers, like Best Buy, to just offer a discount on a PS3 game when you buy a PS3. Best Buy has done stuff like this before (I got the Bravia HDTV, PS3, 1 PS3 game and 1 Blu-ray movie bundle last year). In this way there is no extra cost on Sony's part to package a game with the PS3.


Quite honestly, I think this would be the best marketing idea, and all consoles should have it. Instead of bundling ANY software with your console, knock some money off the cost of the console, don't include ANY game, and have all consoles come with an inherent "$40 off any one game with purchase of console".

Let the gamer decide what they want to play, instead of deciding for them.

Although, I must shamefully admit that Lego Indiana Jones partially contributed to my reason for purchasing a 360.
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#14 Jun 30 2010 at 6:04 AM Rating: Decent
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Maybe the bundle could also come with a month or two free subscribtion.
#15 Jun 30 2010 at 8:01 AM Rating: Decent
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As a Gamestop employee, I think i can say with a bit of certainty that a FFXIV bundle wouldn't sell that well. Yes, there's a lot of interest on this website for it, but beyond the internet, there is very little interest for the game. I'm mentioning it to as many people as possible at work, and we only have maybe 4-5 orders, 2 are from employees. Usually Final Fantasy orders are much higher early on, then slow down, only to spike in the weeks leading up to release. I still expect to see a spike in pre-orders, especially when they confirm a release date, but I don't see the bundle idea working compared to their already planned Move bundles or the "Game of the Year Edition" Bundles they've done.
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