I agree with what you said Elmer in that NA is more based on online information than published. We use websites for our news these days, be it a blog sites or offical gaming site like IGN, Gamespot, and 1up. Another issue is the language gap which is why they are more comfortable talk with Japanese media than us, it's easier to understand and answer question in you own language rather than use "C3P0" to translate.
I would suggest that they take questions from the official fan site on a monthly bases then publish both question and answers on popular gaming sites. The should also have a planned out interview ready to release that gives out the info they want released instead of just questions.
Also use Square-Enix North America to advertise on gaming shows like Gametrailers TV, Attack of the Show, and *cringe* X-Play. Play the demos there, show people that don't know about FFXIV what it's about. You know SE should really hire some marketing directors lol. They need to TV advertise the game start September and continue until Novembmer.
Anyway gaming sites I go to are IGN, Kotaku, Gamespot, and Gametrailers. Also FFXIV Youtube, Facebook, and official game sites are a good source for info.
FFXIV Dyvid (Awaiting 2.0)
FFXI Dyvid ~ Pandemonium (Retired)
SWTOR Dy'vid Legacy - Canderous Ordo