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Square Enix to American Media: Talk about FFXIV!Follow

#1 Jul 05 2010 at 9:32 PM Rating: Excellent
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Final Fantasy XIV team members were in France recently to talk up the new MMO at Japan Expo. An interview has been posted on Jeux OnLine, with some interesting comments from Producer Hiromichi Tanaka and EU staff member Saori Hill. One part in particular caught my attention and spawned this impromptu mini-editorial.

http://ffxiv.zam.com/story.html?story=22714
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#2 Jul 05 2010 at 9:59 PM Rating: Decent
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I agree with what you said Elmer in that NA is more based on online information than published. We use websites for our news these days, be it a blog sites or offical gaming site like IGN, Gamespot, and 1up. Another issue is the language gap which is why they are more comfortable talk with Japanese media than us, it's easier to understand and answer question in you own language rather than use "C3P0" to translate.

I would suggest that they take questions from the official fan site on a monthly bases then publish both question and answers on popular gaming sites. The should also have a planned out interview ready to release that gives out the info they want released instead of just questions.

Also use Square-Enix North America to advertise on gaming shows like Gametrailers TV, Attack of the Show, and *cringe* X-Play. Play the demos there, show people that don't know about FFXIV what it's about. You know SE should really hire some marketing directors lol. They need to TV advertise the game start September and continue until Novembmer.

Anyway gaming sites I go to are IGN, Kotaku, Gamespot, and Gametrailers. Also FFXIV Youtube, Facebook, and official game sites are a good source for info.
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#3 Jul 05 2010 at 11:16 PM Rating: Good
I found the French interviewers to be refreshingly blunt. They weren't dancing around anything or pulling any punches. And I think SE responded fairly well. I dunno...I think a part of me would like to see more media take that kind of line with SE. Get them used to the idea that beating around the bush only gets part of the job done. I don't begrudge them a certain level of secrecy...as we've just recently seen, sometimes giving people the information they supposedly want isn't necessarily a guarantee of positive results. But at the same time, I know the vaguaries in their answers are often irksome to a lot of poeple.
#4 Jul 05 2010 at 11:34 PM Rating: Good
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I really wish they would give more blunt on-point answers. I really dislike vague responses because they just result in bickering over theories about what they allegedly meant. I'd rather them just come out and say what they mean, so we at least know the argument is over something that's -going to- happen instead of something that -might- happen.

To that point, I have to agree as well that I was impressed with the interviewer. I won't even have to make a joke about the French military.

I hope more interviewers do that in the future.
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#5 Jul 07 2010 at 11:43 AM Rating: Decent
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Watch the interview as it was recorded in English. No need to rely on translation from English>French>English.

For the last question regarding the media access, watch Saori give a signal to a man off screen to end the interview because 'Man: because that one [question] was way too long and quite intrusive'. Ouch.

http://www.jeuxonline.info/video/2530/interview-mrtanaka-paris

Edited, Jul 8th 2010 10:49am by koohj
#6 Jul 07 2010 at 5:55 PM Rating: Decent
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I know a lot of people that run NA Final Fantasy sites did get to play in the alpha and now are going to play in the upcoming beta.

Seems like they were saying that people here didn't really ask them about publishing FFXIV info. It wouldn't have been too difficult for some of the sites that had people in the alpha to take some pics and write a report and submit it to SE for approval before posting it on their site. Guess my question is how many websites here in the US actually asked permission to cover the alpha for example? I know we had a lot of Japanese magazines and sites that did.
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#7 Jul 07 2010 at 7:09 PM Rating: Good
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The frequently lazy and misinformed western gaming media is ultimately responsible, but SE didn't do itself any favors with this game by deliberately channeling the appearance of FFXI -- a game regarded with something between indifference and hostility in the west.

If FFXIV is good, it will have some success on its own merits, like XI. If it manages to attract a bit of the WoW semi-casual market, it will outperform XI. FFXI's trappings are going to be a burden for it throughout its life, though.
#8 Jul 09 2010 at 10:34 AM Rating: Good
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The One and Only Aurelius wrote:
I found the French interviewers to be refreshingly blunt. They weren't dancing around anything or pulling any punches.


Absolutely, I read that and was like "Woo! Go French journalists!" It makes me want to bang my head on my desk when I read interviews from journalists that first ask weak questions and then on the rare occasion that they do ask a direct question, completely let the interviewer steamroll them with evasive or weak answers.

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