They just have their panties in a bunch because it hinted at completely "secret" classes, and they feel the need to remain 110% in control of all media tied to their games. I'm trying to drive pro-orders for the thing at my Gamestop but only twice out of say about 30 customers has someone not answered with, "But didn't 13 just come out? I didn't know there was a 14." a HUGE number of people don't even know this game exists! It's stone age marketing to not try and sell your product until after it comes out!
Yeah, I have wondered about their marketing stategy (i.e. none) since I first played XI. The only reason I knew about XI was because it came free with my PS2 HDD. I never saw a commercial, and there really wasn't much in the way of print ads in the appropriate periodicals. You can't go 30 minutes without seeing a WoW commercial on some channels, and they already have an astronomical subscription base.
I don't know, SE really shines in some of the things they are good at, and the things they aren't good at, well, they don't seem to do a whole **** of a lot to work on them (I'm talking about unforgivable update speeds, marketing, community relations etc).
"Don't take it personally man, white knights would eat a can of **** if the label said SE on it. If anyone dared mention that it was not a good product, they'd just argue if someone can't appreciate the subtle nuances in the ****, they should just go back to eating lolrealfood, cuz the devs prolly know more about canning food than they do."