Forum Settings
       
This Forum is Read Only

Tanaka's Twitter Sent the Wrong MessageFollow

#1 Aug 26 2010 at 9:20 PM Rating: Excellent
It's no secret that Square Enix has struggled in the past to communicate with its playerbase. Things have definitely improved, but the recent confusion surrounding the surplus/fatigue system -- and Hiromichi Tanaka's ill-timed tweet -- shows SE still has a few things to learn. Most of the recent controversy could have been avoided had Square Enix been more engaged with the global media. My compatriot Elmer appears to agree.

Read more in my new editorial.



Edited, Aug 26th 2010 8:37pm by Thayos
____________________________
Thayos Redblade
Jormungandr
Hyperion
#2 Aug 26 2010 at 9:35 PM Rating: Excellent
****
6,470 posts
A nice read. Pretty much summed up a lot of my feelings on the issue.

I have to say, I've been hearing a lot of phrases like this lately:

Thayos wrote:
That said, I’m going to make another assumption that Square Enix values us as customers. The company just has a strange way of showing it sometimes.


It sort of strikes me as something that someone suffering from domestic abuse would say. "He loves me, he just has a strange way of showing it sometimes." I'm beginning to think that SE's relationship with its foreign consumer base is even worse off than I'd initially figured. Even those who still doggedly support the company through these missteps are beginning to show such signs of an issue. Quotes like this show the cracks in the lining.



Edited, Aug 26th 2010 11:37pm by Eske

Edited, Aug 27th 2010 1:25am by Eske
____________________________
Latest Articles:
Monaco: What's Yours is Mine Review

Follow me on Twitter!
#3 Aug 26 2010 at 9:37 PM Rating: Excellent
**
317 posts
Quote:
It sort of strikes me as something that someone suffering from domestic abuse would say. "He loves me, he just has a strange way of showing it sometimes." I'm beginning to think that SE's relationship with its foreign consumer base is even worse off than I'd initially figured. Even those who still doggedly support the company through such missteps are beginning to beginning to show such signs of an issue. Quotes like this show the cracks in the lining.


That reminds me of cops, where the woman is bleeding all over the place but she is says "But I loooooove him."
____________________________
Caaaaaaaaaaaaaaarl

Carl - "Shhhh, do you hear that? That is the sound of forgiveness."
"That is the sound of people drowning Carl."
Carl - "That is what forgiveness sounds like, screaming and then silence."
#4 Aug 26 2010 at 9:41 PM Rating: Decent
Scholar
*
169 posts
Sadly have to agree with Eske on this one. SE has built for the JP and almost always have. The style is one foreigners enjoy, and they'll take their money and help them communicate with their priority fanbase (alternate speech system and the like)...

... but as a friend of mine said: "FF online is like a new puppy. You love it anyway even though it ***** all over the floor."

I sat on the phone to renew (RENEW!) my account with their customer service for 12 hours on two separate days and never got someone to even pick up the phone. They will not care until we vote with our feet instead of our voice.

That said, I don't care about that as much as I probably should as long as Elmer and other very friendly translators are around and willing to spread the message they hand to their primary customers. I just want to enjoy the product. Maybe I am that housewife, who knows...
____________________________
XIV: Misfit Stormrider - Kashuan
XI: Kujata - Razoredge (Long Retired)

A possible retainer idea

#5 Aug 26 2010 at 9:46 PM Rating: Good
*****
11,539 posts
deathly809 wrote:
Quote:
It sort of strikes me as something that someone suffering from domestic abuse would say. "He loves me, he just has a strange way of showing it sometimes." I'm beginning to think that SE's relationship with its foreign consumer base is even worse off than I'd initially figured. Even those who still doggedly support the company through such missteps are beginning to beginning to show such signs of an issue. Quotes like this show the cracks in the lining.


That reminds me of cops, where the woman is bleeding all over the place but she is says "But I loooooove him."


Smiley: lol
____________________________
[ffxisig]55836[/ffxisig]

Mikhalia: and FWIW, my posts are 95% helpful, informative, or funny.
Mikhalia: only 5% or less of my posts are utter crap.
Tyapex: 393 posts of utter crap...
Mikhalia: Sounds about right.
#6 Aug 26 2010 at 10:01 PM Rating: Excellent
Sage
**
268 posts
Very good editorial. I completely agree with what you stated. I don't like comparing the two but if only Square-Enix were more like Blizzard. But if they were we probably won't get FFXIV for another 4 years. lol
____________________________
Kula Vermillion - Mysidia

#7 Aug 26 2010 at 10:06 PM Rating: Excellent
Quote:
Quote:
It sort of strikes me as something that someone suffering from domestic abuse would say. "He loves me, he just has a strange way of showing it sometimes." I'm beginning to think that SE's relationship with its foreign consumer base is even worse off than I'd initially figured. Even those who still doggedly support the company through such missteps are beginning to beginning to show such signs of an issue. Quotes like this show the cracks in the lining.


That reminds me of cops, where the woman is bleeding all over the place but she is says "But I loooooove him."


So basically SE is pulling an Ike Turner on us? "I only hit ya 'cause I love ya."?
#8 Aug 26 2010 at 10:07 PM Rating: Decent
So true; all of this boils down to miscommunication. SE needs to be way more proactive in their PR department.
____________________________
IRC: Kagutsuchi

FFXI:
Tolite
Formerly of Lakshmi, now in Asura

FFXIV:
Kagu Tsuchi
Ultros
#9 Aug 26 2010 at 10:08 PM Rating: Decent
Scholar
***
1,536 posts
edit: sorry i did read but completely mis-read.

Edited, Aug 27th 2010 6:59am by SolidMack
____________________________
MUTED
#10 Aug 26 2010 at 10:11 PM Rating: Decent
Scholar
*
169 posts
Mack, did you read the rest of what I posted or just quote and react? As I said, the style is one foreigners enjoy (note, I'm a foreigner...)

Their primary audience is the Japanese fanbase. Not necessarily a stretch, really, considering that, oh, they're based there, they all speak that language, and it's easier to hand a forum off to a local dev to monitor then one in a language they don't necessarily speak well.

I obviously do like their style. I've just gotten accustomed to being in the backseat.
____________________________
XIV: Misfit Stormrider - Kashuan
XI: Kujata - Razoredge (Long Retired)

A possible retainer idea

#11 Aug 26 2010 at 10:24 PM Rating: Good
Sage
**
393 posts
Another excellent read! I am already feeling smarter the longer time I spend on this forum. :D

I think the surplus thing would not have inflamed to such magnitude if it weren't for Tanaka-san's poorly timed and poorly worded tweet. He's not the only person working for SE, but his one tweet certainly damaged SE's reputation on the whole, whether justified or not...

As the Chinese saying goes, "A piece of rat sh*t ruins a whole pot of porridge."

Edited, Aug 27th 2010 12:26am by uomaru
____________________________
Smilies for premium users only? Bah, I'll just...oh wait.
へ へ
の の
 も
 へ

#12 Aug 26 2010 at 10:35 PM Rating: Excellent
Sage
***
1,500 posts
Definitely it a problem of communication, I work for a Japanese company (in Japan) and 80% of our issues usually arise from misunderstandings, improving communication will make this issues easier for both parts.

I think I said it in another thread but I will repeat it here because I consider it important, Tanaka is a public person, he should know better than the old "noJP VS JP" that we grow tired of growing tired about in FFXI, in fact he should not even talk about the player base separately "Players made rumors and those rumors became worse to the point they are out of control" that's the way a you deliver a message to the media... but if you address a local player base in a complaint in a media not available to that player base, you are basically shooting yourself in the foot.

Ken

____________________________
"Maybe it means: you're the evil man, and I'm the righteous man, and Mr. Nine-millimeter here, he's the shepherd protecting my righteous *** in the Valley of Darkness." - Jules.
FFXIV: Mabel Rand (Gugnir)
FFXI: Kenage, retired.
K&K forever!,
#13 Aug 26 2010 at 10:55 PM Rating: Excellent
***
1,159 posts
Over the years I've cultivated this feeling and recently I think it's been confirmed in my head that SE doesn't really value us as customers. They'll consider whatever issues JP customers bring up but not anyone else's. The sad thing is the die hard FFXI fans take all of the crap they keep on getting shoveled from SE and eat it and when someone points out they're eating crap they blow up and accuse you of outrageous things. I've said it on numerous occasions and I'll say it again, a lot of fans of SE have stockholm syndrome...they just love the people running them over with a bus over and over again. Square and Enix made awesome games in the past, truly magnificent games that will be loved for the rest of gaming but over the years and after the merger they've gone overboard on a lot of their ideas...I'm just not sure I can be a fan anymore.

I mean, ever since I can remember we've wanted FFXI to be capable of being minimized or alt-tab and they never did it...now with FFXIV, sure, you can minimize the game...in windowed mode but not when in full screen. I can remember time and time again in FFXI when SE just did whatever it pleased no matter what the players wanted and people just kept on playing as if nothing happened.

I know this is turning into a bad rant but honestly, if SE doesn't value us and never considers our ideas and opinions what's the point anymore? Why bother with the loyalty? I thought maybe they would change with FFXIV but I'm starting to realize that wont be the case. I'll hold out final judgement until the open beta and keep an eye out when it's released because the game has real potential but what with the say SE's acting I just don't see anything significantly changing.
#14 Aug 26 2010 at 11:17 PM Rating: Good
***
2,614 posts
Komoto's apologetic post on the beta site today sure had a different tone than Tanaka's ranting tweet. Mixed messages, to say the least.
#15 Aug 26 2010 at 11:18 PM Rating: Excellent
***
1,566 posts
Well said.
Square-Enix seem to think that brand recognition translates to sales. When in reality it only creates interest.
This is a giant spoiled by a very devoted following, and a glowing reception from media no matter what throughout the 90s and early 2000s.
The market has changed. It was SE's own newly inducted US president who said the company must "evolve or die." Well, positive media attention is a part of that!
#16 Aug 26 2010 at 11:31 PM Rating: Good
Scholar
***
1,842 posts
What I find most confusing about this is SE President, Wada, doesn't step in to correct this communication problems. He has been a big advocate about moving more into the western market and has made great strides to do so. FFXIII on Xbox, the purchase of Eidos, more western related games. and yet we have no real communication line with the devs.
____________________________
FFXIV Dyvid (Awaiting 2.0)
FFXI Dyvid ~ Pandemonium (Retired)
SWTOR Dy'vid Legacy - Canderous Ordo
#17 Aug 27 2010 at 1:49 AM Rating: Good
Sage
*
86 posts
Sometimes it seems to backfire though, while SE may want to communicate granted it's true they were a bit slower when giving information to us but only slightly, I mean they did update the XIV site. If you think about it, while the Japanese had to buy famitsu or another magazine to gain information on XIV our XIV site would be update with the info and only a few days later the Japanese site would be updated.

So while it's true that they slightly lax at communication you can't say they aren't trying. When a person is under stress and frustrated and maybe even jet lagged from arriving back into Japan after gamescom, you have to be a little forgiving if they use foreigners and people take offense of it. You seriously have to put yourself in the same shoes as the person in question and realize how much stress they are under atm.

We're not the only ones that want this game to be great, he does as well. You know even with the japanese vanafest when they introduced the level cap for XI increasing to possibly 99, they actually had a live broadcast of it, granted they couldn't do minute by minute translation, they did update the twitter and later show off the videos translated for our viewing pleasure.

I mean seriously ask yourself with the way some gaming magazines especially ones like Game Informer that seem to bash XIV when they have the chance. Would you really want to waste your time seeking out those people just to have them insult you instead of taking you seriously since they seem to have some vendetta against jrpgs and such.

There's a lot of variables to look at when you truly want to points the finger at anyone. We know that SE likes to keep quiet and leave their concepts for when they are confident to show it off. Hopefully by next week we'll get a full look at their vision and everyone will be able to put this fiasco behind them, I for one can't wait to see what this next phase will bring upon us.


#18 Aug 27 2010 at 1:59 AM Rating: Good
***
2,120 posts
Yeah I wasn't offended by that comment. I tend to think people are way too sensitive these days anyway. It was an obvious mistake on his part, but all that shows is that he's human like anyone else. We seem to treat anyone in the public spotlight like robots who can't make mistakes. One word could ruin people's careers, hurt the sales of their products, etc. If they make a great, unique product then I'm still gonna get it and not feel bad about it because it's something I want.
____________________________

#19 Aug 27 2010 at 2:11 AM Rating: Good
Sage
***
1,500 posts
TwistedOwl wrote:
Yeah I wasn't offended by that comment. I tend to think people are way too sensitive these days anyway. It was an obvious mistake on his part, but all that shows is that he's human like anyone else. We seem to treat anyone in the public spotlight like robots who can't make mistakes. One word could ruin people's careers, hurt the sales of their products, etc. If they make a great, unique product then I'm still gonna get it and not feel bad about it because it's something I want.
I guess it's all about the timing, and specially public persons have more pressure on this than anybody else.

Besides SE (and particularly in its MMO deparment) has a long history of favoritism and misunderstandings. Yet one word but think that you call your current girlfriend with the name of your ex by mistake... now think that it's the Nth time you do it, I bet she is going to get mad.

Ken

Edit:typo

Edited, Aug 27th 2010 8:12am by kenage
____________________________
"Maybe it means: you're the evil man, and I'm the righteous man, and Mr. Nine-millimeter here, he's the shepherd protecting my righteous *** in the Valley of Darkness." - Jules.
FFXIV: Mabel Rand (Gugnir)
FFXI: Kenage, retired.
K&K forever!,
#20 Aug 27 2010 at 2:19 AM Rating: Good
I've actually been bringing this up for quite some time now. I could not agree with you more, Thayos.

http://ffxi.allakhazam.com/forum.html?game=268&mid=1275525896123425673&page=1&howmany=100#msg1275525896123425673
#21 Aug 27 2010 at 2:25 AM Rating: Good
Scholar
**
544 posts
lol@ "being human too"

Its about doing your job in a professional field AS a professional. If this guy is going to be an SE mouth-piece he might not want to throw out inflammatory remarks and give out this sense of "us and them".

That said, its time for SE to start some fire control and start letting us sit at the news table as well instead of us having to peek over someones shoulder to try and see whats going on. It will be interesting to see what they will learn from this A-class gaff. If nothing, well, we get an idea in store whats ahead (being marginalized and most ignored like in XI) or will they be more receptive to what we say.

Then again, with the amount of people posting free passes and shoulder shrugs with whatever SE does, why would they need to bother? With the impression some people give SE can do what they want with absolute impunity and no repercussions whatsoever.

Edited, Aug 27th 2010 4:26am by Vackashken



Edited, Aug 27th 2010 4:29am by Vackashken
____________________________
Counting Sheep of Balmung



#22 Aug 27 2010 at 2:26 AM Rating: Excellent
***
2,120 posts
kenage wrote:
I guess it's all about the timing, and specially public persons have more pressure on this than anybody else.

Besides SE (and particularly in its MMO deparment) has a long history of favoritism and misunderstandings. Yet one word but think that you call your current girlfriend with the name of your ex by mistake... now think that it's the Nth time you do it, I bet she is going to get mad.

Ken

Edit:typo

Edited, Aug 27th 2010 8:12am by kenage


That's very true, if there's a history of such things happening, the "next time" may be the last straw.
____________________________

#23 Aug 27 2010 at 2:33 AM Rating: Decent
Scholar
***
2,153 posts
Quote:
give out this sense of "us and them"


He didn't. That's what western (US) media is making it up to be. His original Japanese statement is quite neutral. All he said is that some non-japanese site was spreading incorrect information. Which is just the truth. Don't trust translated stuff. Every translator gets his own spin on a given statement, which can become a pretty dangerous matter the farther two languages are apart from each other (and literal translations become less possible).

Actually Tanaka's original statement continues with a similar attack on japanese websites who gullibly back-translate that wrong information. This part is generally left out of the discussion. Possibly because it doesn't fit the "Evil Japanese Empire against the Free World" fantasy people embrace so easily.

Edit: Actually what I wanted to write was "read the original source, then make your own judgements". But I guess that's not an option here.


Edited, Aug 27th 2010 4:39am by Rinsui
#24 Aug 27 2010 at 2:36 AM Rating: Good
Rinsui wrote:
Quote:
give out this sense of "us and them"


He didn't. That's what western (US) media is making it up to be. His original Japanese statement is quite neutral. All he said is that some non-japanese site was spreading incorrect information. Which is just the truth. Don't trust translated stuff. Every translator gets his own spin on a given statement, which can become a pretty dangerous matter the farther two languages are apart from each other (and literal translations become less possible).




Mistranslation seems to be extremely common when it comes to SE. Not saying anything really here, just a casual observation I guess. is the Japanese language so inherently different from the English language as to cause all this confusion?

Edited, Aug 27th 2010 1:37am by Osarion
#25 Aug 27 2010 at 2:42 AM Rating: Decent
Scholar
***
2,153 posts
Yes and no. Being so different in grammar (e.g. no singular/plural, so, e.g. no *fixed* difference between "a foreign website" and "foreign websites" - you can deduct that, of course), it gives a lot of leeway for interpretation. And that is actively abused by websites that are aiming for the "Big Scandal".

Tanaka's statement was not good. He would better have shut up. But it wasn't that bad either.
#26 Aug 27 2010 at 2:55 AM Rating: Good
Scholar
**
544 posts
Sorry but I don't agree at all. Saying its bad translation is a misnomer to me. People should stop making excuses (though I am not entirely saying that) and use this opportunity to let them realize there are consequences to treating us like we are nothing more then sheer money dispensers to them. SE has a history of basically completely ignoring what its western audience ask for. If this little firestorm teaches them something about proper etiquette within public relations and lets them see we're not monetary zombies, I am all for it.


____________________________
Counting Sheep of Balmung



#27 Aug 27 2010 at 4:10 AM Rating: Good
Scholar
***
2,153 posts
Well, I presume that, like me, you actually have read the original statement Tanaka made in Japanese and are basing your judgement upon it. Where exactly do you see the general and single-sided attack on the liberty and worth of western media/customers the whole outrage is based on? Shouldn't be too hard to point out the exact sentence, since the original tweet is only 4 lines long...?

Don't get me wrong. Tanaka sucks at communication. But he does so around the globe, not just in the US.

Edited, Aug 27th 2010 6:13am by Rinsui
#28 Aug 27 2010 at 4:47 AM Rating: Good
Scholar
**
544 posts
Rinsui wrote:
Where exactly do you see the general and single-sided attack on the liberty and worth of western media/customers the whole outrage is based


This borderline makes me not take you serious. Who said anything about liberty? Or was I implying, like many others, and the article itself, that we (western) have always shaped up to be an after thought to SE?

It doesn't matter if the tweet was four lines, two hundred, or one word; if you say something as such (and enough with the red-herring "bad translation junk") its going to come back to (as it should). It was a lack of professionalism and highlighted the symptom - along with 8 year long myriad list of examples from the previous MMO - that they do not listen to their western player base at times our until an all out tantrum erupts.

As aforementioned, they screwed up in their explanation of things, accented by the low-brow text, and if anything I hope this burns them into taking things A: more serious and B: with more diligence towards telling/explaining things to the western consumer base/ media outlets that feeds us our information.

He screwed up, thats the bottom line. Saying he is human and thus imperfect is like dropping an epiphany bomb on me that in order to live, I need to breath air. If you're a professional, and even more so a mouth-piece for a company, you are expected to live by a higher standard. Like I have said several times, I hope this "tweet heard ‘round Eorze" wakes them up in the PR department and the listening department.
____________________________
Counting Sheep of Balmung



#29 Aug 27 2010 at 6:24 AM Rating: Default
Scholar
***
2,153 posts
Ah. Now I get it. You didn't read the original source.

And also, it looks like you didn't read my posts. I am totally on your side that Mr. Tanaka (and SE in general) sucks at public relations. It is just very simple-minded to assume you are the only ones left out in the cold when you have never seen the other side of the medal (for example: info about the start of open beta was on the US testers site first!).

And I guess you are not in a position to judge whether the "red-herring bad translation junk", as you call it, is actually a valid argument or not. Of course this can not be expected; which is pretty much the reason why layman interpretations (like those Tanaka was attacking!) are so dangerous in the first place. And in a way it's pretty much what SE called for with their love of secrecy. But it is your responsibility to understand that what people (in this case: internet sites that want to attract a lot of traffic with overinflated "Scandals") want to make you believe might not be the truth after all, even when you are not able to check that out for yourself. Even if it fits your black-and-white conncept of "good us" and "bad them" better.
#30 Aug 27 2010 at 6:37 AM Rating: Decent
Scholar
**
544 posts
Rinsui wrote:
Ah. Now I get it. You didn't read the original source.


Wrong. I read it.

Rinsui wrote:
And also, it looks like you didn't read my posts. I am totally on your side that Mr. Tanaka (and SE in general) sucks at public relations. It is just very simple-minded to assume you are the only ones left out in the cold when you have never seen the other side of the medal (for example: info about the start of open beta was on the US testers site first!).


Wrong. I read your post.

Wrong. It is not simple-minded to go from 8 years past of what happened (Westerners getting short-ended) to draw up a conclusion on this as well.

Rinsui wrote:
And I guess you are not in a position to judge whether the "red-herring bad translation junk", as you call it, is actually a valid argument or not. Of course this can not be expected; which is pretty much the reason why layman interpretations (like those Tanaka was attacking!) are so dangerous in the first place. And in a way it's pretty much what SE called for with their love of secrecy. But it is your responsibility to understand that what people (in this case: internet sites that want to attract a lot of traffic with overinflated "Scandals") want to make you believe might not be the truth after all, even when you are not able to check that out for yourself. Even if it fits your black-and-white conncept of "good us" and "bad them" better.


Obviously I am in a position to state it as a red-herring if I am on a website, in a forum section dedicated to the game, where people are trying to pass of this debacle as "oh he's just human" or "its a bad translation". It is not a valid argument no matter which way you wanna cut it.

Like I said before, (yes, I am ignoring the rest of the tripe you posted) none of this would have happened if they had been more forthright in the first place. So again, if this burns them into cutting us in sooner and listening to us sooner. I am all for it.

Now, if you post another semantics ridden, presumptuous post to me, make sure its worth responding to or I simply won't bother.


Edited, Aug 27th 2010 8:37am by Vackashken
____________________________
Counting Sheep of Balmung



#31 Aug 27 2010 at 7:53 AM Rating: Good
**
845 posts
SE is a huge multi-million $$$ company you mean to tell me they cant pay 5-10 people $40,000 to handle all marketing and PR for the English speaking portion of the the player base. Even a small team like that could make a huge difference at a cost of less than half a million a year which in the the bigger picture is pennies to them. Selling 1000-2000 extra boxes would pay these peoples salaries. I know of 2 people in real life not in game buddies that arent buying this product because they remember how westerners are treated like second class citizens. When I once brought up FFXIV in WoW the only things that were said were "JP Onry" and "its a JP Grindfest" and "They dont even communicate with anyone who doesnt speak JP" Setting up a small marketing /pr team could make a huge difference in sales. It would probably pay for itself many times over.

Edited, Aug 27th 2010 10:13am by UncleRuckusForLife
____________________________

#32 Aug 27 2010 at 8:27 AM Rating: Excellent
Scholar
***
1,842 posts
Well regardless of what he was trying to convey Tanaka should have just taken a deep breath, exhale, then walk away from his computer and ask the PR guys to handle it.
____________________________
FFXIV Dyvid (Awaiting 2.0)
FFXI Dyvid ~ Pandemonium (Retired)
SWTOR Dy'vid Legacy - Canderous Ordo
#33 Aug 27 2010 at 8:40 AM Rating: Decent
***
2,214 posts
I liked his response for one reason. It highlights something that most people tend to forget about. We are all foreigners, and at the same time as a world culture everyone of us has reached this point when dealing with a foreigner (if you have bee exposed to enough of them), and/or been treated like this.

While people may not approve of what he said, I can understand his frustration, and desire to be heard (especially in this day and age... yeah, I said day and age).

People want to understand each other, and when they can't, assumptions are made on both sides of the isle, and 9 times out of 10 it's not pretty. Multi-million dollar business deals have been lost to this sort of thing, and 20 years ago a Japanese company would have walked away from a misunderstanding like this. I don't see his stance as abusive like some do, I see it merely as a frustration of trying to do right by a culture that he may never fully understand. I am in my 30's and I barely understand teenagers anymore, how could an older Japanese man ever succeed in comprehending, or even being prepared to deal with people in a different culture when the people his age in THE SAME CULTURE can't deal?

Anyways, I guess I am just saying, give the guy some slack, he is trying, and SE is doing a pretty impressive job. The scope, scale, and design for something as fantastic as any of the Final Fantasy games (I will even say the same for current sports games, or Microsoft games for that matter) are something to be respected. They are a work of art, and as such, are open to critics, skeptics, and analysts alike.

Well, Sounds like people are getting back in the release mood again.

HAPPY FRIDAY!
#34 Aug 27 2010 at 11:19 AM Rating: Good
**
577 posts
I almost went with tl;dr, but I'm glad I decided to read this, and I hope Square-Enix is listening. SE doesn't seem to put a lot of emphasis on any sort of marketing, or communicating with the community. I want FFXIV to succeed, because it's no fun playing a game with no other people around (e.g., Tabula Rasa). I don't want them to do it at the cost of being a WoW clone like every other game out there, and I think they've done a good job of being different. But deviating from the WoW formula means you have to use other methods at your disposal to gain the interest and trust of players.

I don't think they have a good grasp on the fact that if you don't explain things to people in a clear manner, they will make up their own rumors. Just look at the FFXI crafting system. Square has a policy of not giving the players information on the factors that affect the results, so people just make crazy things up. The same is true with core gameplay elements like the surplus system, but the cost to them of exaggeration and hyperbole is much higher when the rumors are about something that the players at least initially won't agree with.

Edited, Aug 27th 2010 1:29pm by khorbin
____________________________
"So farewell hope, and with hope farewell fear,
Farewell remorse; all good to me is lost.
Evil, be thou my good."
-John Milton, Paradise Lost

Download Eorzea Clock for your android phone! Available FREE on the Android Market now!
#35 Aug 27 2010 at 11:35 AM Rating: Excellent
Borkachev wrote:
Komoto's apologetic post on the beta site today sure had a different tone than Tanaka's ranting tweet. Mixed messages, to say the least.


If Komoto's explanation had happened first, no one would care about Tanaka's rant. What Tanaka said is technically correct, but it came across rather poorly to criticize these "foreign" sites instead of providing correct information. It does no good to say that the other story is wrong when it is the only story being presented.

S-E can be critical of the communication of others, as soon as they start to succeed at their own communication first.
#36 Aug 27 2010 at 3:23 PM Rating: Decent
Regardless of what happens with the surplus system, one of the best articles I have seen reference this whole mess.
This forum is read only
This Forum is Read Only!
Recent Visitors: 24 All times are in CST
Anonymous Guests (24)