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Since this forum is half tech support anyway (ATI Retired)..Follow

#1 Aug 30 2010 at 7:23 AM Rating: Excellent
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I thought those of you in the know would find it interesting that the ATI brand name is dead in the water:

http://news.bigdownload.com/2010/08/30/ati-brand-name-to-be-retired-by-amd-later-this-year/

I've been on nVidia for a while now, but I remember my Radeon 9800 with great fondness back in the day Smiley: smile

Edited, Aug 30th 2010 8:57am by Wint
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#2 Aug 30 2010 at 7:36 AM Rating: Decent
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Purchased for $5.4 billion and 4 years later they're throwing it out....i wish i had 5.4 billion dollars to blow on a brand name. What does this mean really though? I don't think it amasses to much from a consumer's point of view.
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#3 Aug 30 2010 at 7:40 AM Rating: Decent
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Common sense leads me to believe all their Graphic's card will stand one name as Radeon (maybe Vision?).

Don't forget that the 4.5 million must have included the instalations for production not just the brand name itself.
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#4 Aug 30 2010 at 7:45 AM Rating: Excellent
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Yeah the cards will still be there. I imagine they will be AMD Radeon, or maybe just Radeon. Do they have anything that isn't Radeon?
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#5 Aug 30 2010 at 7:46 AM Rating: Decent
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Quote:
Common sense leads me to believe all their Graphic's card will stand one name as Radeon (maybe Vision?).


Yea, but as a consumer I don't really care as long as the quality of the card is what i'd expect it to be. Nothing is changing but the name so in the end i'm saying this doesn't amass to much for us. Out of curiosity what is the difference between XFX, ATI, etc. etc.? the cards seems the same to me, why do they get that name tagged in front of them?

Edited, Aug 30th 2010 9:47am by SolidMack
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#6 Aug 30 2010 at 8:08 AM Rating: Good
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Same product by the same company. I don't see this having that big of an impact.
#7 Aug 30 2010 at 8:13 AM Rating: Decent
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AMD is probably just more globally recognized then ATI as far as a company, so from a marketing standpoint it's probably a good idea if they go with that. Anything else, I don't see why but then hey, that's why I'm nobody's CFO.
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#8 Aug 30 2010 at 9:50 AM Rating: Decent
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It makes sense from a marketing point. They can now advertise/slap amd labels on all computers that are using intel processors with ati gpus.

For example AMD can now say that Imacs are using amd processors since they will have amd radeon hd4850.
#9 Aug 30 2010 at 10:01 AM Rating: Good
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In a way it makes sense, but I kinda liked the ATI/AMD distinction. Usually when I say AMD I'm talking about an AMD CPU and when I say ATI I'm talking about an ATI graphics card, not the company that makes them.

Just adds confusion in that now I have to specify AMD CPU or AMD GPU. I'll probably still end up calling them ATI for another year or two out of habit.

At any rate, I wonder if this will start with the HD 6000 series product line's release.
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#10 Aug 30 2010 at 5:30 PM Rating: Decent
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This seems like a big mistake to me (but what do I know?). I think people who own Intel CPUs will be less likely to buy a graphics card with the brand name AMD stamped on it. 80% of PCs out there have Intel processors and their owners may now see nVidia as the graphics card maker for Intel processors, or some of them at least.
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#11 Aug 31 2010 at 7:01 AM Rating: Good
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Whatever they wanna do, I guess. . . I suspected something like this when AMD bought out ATi, but I still think I'd rather have had a more concrete distinction between products.
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#12 Aug 31 2010 at 7:07 AM Rating: Decent
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Quote:

This seems like a big mistake to me (but what do I know?). I think people who own Intel CPUs will be less likely to buy a graphics card with the brand name AMD stamped on it. 80% of PCs out there have Intel processors and their owners may now see nVidia as the graphics card maker for Intel processors, or some of them at least.


ATI and Intel users are generally not as fanboyish as Nvidia and AMD users.

I do think it's a mistake to throw away brand recognition like that though. Probably some exec thought it would be a "great idea" to rebrand their GPUs in the hope that it might rub off on their CPUs in their GPU user's minds.

It won't, of course.


Edited, Aug 31st 2010 10:18am by Lobivopis
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I thought of it first:

http://ffxi.allakhazam.com/forum.html?forum=10&mid=130073657654872218#20
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