I bet the lobby server will crash when it comes back up.. I know lots of people are just camping the login screen.. while spamming the giant start button :D... GOGOGOGGOGO WE should make it so that open beta starts a day before release date.. at this rate it probably will.
WoW: we want to give players a more fun time with less grinding and generic quests
GW2: we want the player to feel like they are leveling while doing something fun
Final Fantasy XIV: we want less fun and more grinding