Additionally, I don't think I went 30 minutes in the last 8 hours without some kind of cutscene. Those cutscenes are parts of the story element that makes Final Fantasy a better series of games than the average MMO. Those cutscenes give you direction and push you on from quest to quest. It's called "Stopping and smelling the roses". You're not doing that if your looking for camps of mobs to EXP off of in a Beta.
And those cut scenes could seriously use some voice acting.