Seriously doubt us poor yankees in NA/EU will see anything specific in regards to FFXIV other than the random 1 or 2 tv spots, which I have seen 1 I think. Specially since we are really nothing more than an afterthought market audience just shovels more revenue at them. But, what can you do, we still succumb and purchase their stuff. /shrug
Life is to short to waste by being nice to everyone all the time. Have fun, **** a few people off, it's good for your blood pressure and peace of mind.