You know, I know the OP might be generalizing and all but I don't think I've ever heard a single reason to like the game from anyone who says they do like it. They just say "I LIKE IT, NUFF SAID!" Which is fine, I guess. But it doesn't really mean anything and certainly doesn't disprove anything.
Well, to be fair when I try to give reasons for liking the game I'm rated down and told I am wrong. First off, last time I checked having fun is a reason for liking the game, and I /do/ have fun. I play this game with my fiance and some friends from FFXI. We craft, farm and do leves together. I enjoy this interaction.
I also really like the crafting/gathering system. I know people are annoyed at the lack of recipe lists and the difficulty of procuring some items, but I have had little difficulty. There are /annoyances/ with having to be a high level to make the material for an item that is a low level synth, but I have been able to work around it. Thus far in the game I have outfitted myself, my fiancee and our friends with cloth and leather armor, and it feels good. I never had those kind of results with crafting in XI. I find this system to lend a sort of self-sufficiency that I find enjoyable, and I am proud of my achievements in my DoH classes.
There are a laundry list of things that I find make this game worth my time, and I look forward to playing after work each day. Does everyone? Nope. Does that mean no one else can? **** no. What would be nice is if everyone had the sudden epiphany that players look for different things in games. What some find to be a deal breaker others don't mind. Big deal, move on, play something else.