Indeed i mean when wow launched they had all 12mil players just lining up to sign in right ? oh wait every expansion the number has gone up by almost 3 mil <.<
In China. Most population increases actually occur shortly after the reviews, but the population of WOW in the western world has been slowly dwindling as the game ages. Logged in to check on the world being kerplodedecimated but even those events pale in comparison to the previous ones. It may just be that I now have a much better pc and can play any game I feel like. but WOW has nothing going for it at the moment that cannot be found elsewhere.
The real reason WOW is able to garner a large following is quite simple: marketing. They say 12m, but its really 3m outside of Eastern pay-by-the-hour servers, minus 1m that are multiboxers, hackers, cheaters, and rmt, for a grand total of a million EU, and another million (Maybe less, maybe a little more) NA scattered across way too many realms.
Hiring popular celebrities like William Shatner, Mister T, Ozzy Ozbourne? Pure marketing genius.
The game mechanics, programming, and so on? Not so much genius as Skinner Box tactics. You log in, push a lever, get your daily pellets, and then log out due to boredom. Its not fun, its learned behavior.
One of the reasons I cannot enjoy FFXIV atm is that it is also a virtual Skinner Box. Log in, do your leves, craft a little, log out due to boredom. Repeat again a day and a half later. Its fun the first few times you get that food pellet, but boring after. I love SE's PR, I love the game world, I love my Elezen. I love everything about the game except for the most important part...there is nothing unique to do once the novelty wears off. I believe we need more events ingame like the opening quests. I want another giant enraged goobue attack! A pack of wolves! Large scale attacks on the ferry! I want FUN!