Heard me out.
it was report to have a 630,000 global sales already, isn't it great? If you consider other MMORPG that isn't free, how many report 1 millions subscription on the first month.
Not only that, FFXIV had an unusually high entry point for gaming. If you consider the fact that not everyone can play FFXIV on their PC unless they upgrade, the game still have a barrier to entry until more individuals upgrade their machines.
You can not compare a PC game to console game with different release date as more report tend to do so.
When Ps3 release, we might even see 1 million global sales overall. (I don't believe sales actually reflect the amount of players as sales only account sales to retailer). Maybe China release will build it up to 2-3 millions, although i really doubt any Chinese would play Japanese MMORPG at this point.
So they made high sales, does it matter when we expect "half" of us will quit this month. It does matter! because what you have already paid them the software which mean you already paid them the cost of a normal console game cost. Now, all they need to do is make you return after given sometime and they will make you pay them on monthly their cost of developments is never high due to economic of scale.
remember, FFXIV is a game for the 400s of nvidia (well 280 too) and 5770+ radeon gaming. When the newer graphic card comes where the price of these cheap card plunder more by christmas, we might start to see more influx of new sales and players!
Let's all be positive!