Content: The amount of detail in a game.
First I want to say MMORPG aren't a race to the end. If it was you would do nothing in them but kill monster for xp. No craft, no items, no quest. It's about RPG is all about advancement. Both FFXI and WoW had an abundance of content because if it didn't people wouldn't play, period.
Everytime a player levels they unlock new skills, talent trees, zones, mounts, items, quest.
FFXI is the example I'll use because it's an SE game. When you dinged 10 you moved to a new area and started learning about party play, 20 you hit jeuno, the central hub of Vana'diel and unlock chocobos, 30 you unlock advance jobs, 50 you start your AF quest, 75 you start end-game. All through yout you had the missions that progressed with level ranges from 1-75, Sandy, Windy, Bastok, Zilart, CoP, ToAU, and Wings. You also had random NPC CS quest. SE also added garrison (20-75), eco warrior (20), Assualt (50+), Besieged (60-75).
That is content, doing dailies (guildleve) and an occasion quest is not.
You dinged 10 by grinding levels, you went to the new area to learn about party play and then grind, you sit outside the chocobo place for 5 hours, then go grind to 30, start BACK at 1 with advanced job, and grind THAT to level 50 where you had to pay someone to get your keys, grind to 75.
this game has a storyline too.
SE also added garrison (20-75), eco warrior (20), Assualt (50+), Besieged (60-75).
how long was the game running before this stuff was released? you cant compare a matured game to one fresh on the market. you give props for them eventually adding that material, but putting them down because they havent had the opportunity to add here. frankly id rather them finish fine-tuning this game, then the content will be that much more enjoyable. Had they added stuff first, we would be lagging and freezing with the crappy UI and too frustrated to enjoy.