If this game is to cater to the hardcore, it's fine,
The problem is, though, that SE thinks they're catering to the casual player, and has said so many times. They successfully miss both bases, and please a very small part the population in the process.
Although SE has always seemed deficient in the advertising department, I'm not sure it would be a good idea to advertise a somewhat broken/empty game... if they fix the issues and add lots of content by PS3 release, that
would be a great time to advertise.
It's not just about getting someone to try FFXIV, it's about enticing them to stay
, and FFXIV simply does not have that potential yet (heck, almost all of those who are staying are doing so only because they hope it'll get better -- you say yourself that it is "tedious," after all, who would want to advertise for that?).
This brings up an interesting point about the dichotomy of SE: they want to cater to casual players, but all they offer is "tedious" grind, which chases all but the hardcore away after release; they want to appeal to a wide audience, but only those with patience/faith/loyalty to SE stick around through their months of updates; lastly, they want to advertise, but they can't because their game isn't in a fit state to brag about!
What to do, what to do? >_<