A recent study found that negative forum posts generate more discussion than positive ones... I think we at ZAM since the releae of XIV can sadly attest to that. Personally I remember when BBSs and the Internet were thought provoking and informative generally. These days it seems that forums have gone the way of more established media (Newspaper and TV)... "If it bleeds it leads".
While the Kotaku article I'm linking has a a few interesting points, their source material is also interesting.
After reading through that, ask yourselves why we can't have a more positive community here on ZAM. And then maybe do your best to counter the research. While there will always be a few random threads or posts with anger or flat out trolling, the majority of us can do our part to make this a more positive place.
If you have mean things to say about XIV, provide a constructive counter point at the least... And don't be an A-Hat about it and people might actually find they agree with you.