Your point is? That they actualy have a storry line? Where as FFXIV it is wait till leve reset to do the same quest over and over?
Perhaps I would rather have no storyline / quests that having the ones I find everywhere in WoW. Leves have about as much storyline as a "Help wanted" ad, and as much as FFXI's training regimens; basically nothing. Goldsmith's rank20 quest is good. The following example isn't my definition of storyline, sorry.
(NPC) My cow is sick. Can you get some oatmeal all over the countryside for her.
(DEATHKNIGHT YOU) ...
*15 minutes later*
(NPC) As thanks for saving my cow, here's a level 3 cloak for you, mr. chilly death-knight sir!
(DEATHKNIGHT YOU) SOMEBODY KILL ME. MAKE THE PAIN STOP.
To add to my point,
It is my belief that Blizzard can get away with anything in a quest. They will make you dig through crap, kill 60s of the same enemy, and auto-run from one end of the world to the other just to right-click an npc and come back, and because they give you 12,500 xp and a couple of coins, everyone is fine with it and call it content.
Sure, they got better, and have a couple of interesting quest lines, and some of the "bad" quest lines (westfall comes to mind) actually come back in wrath and brought a smile to my face, but the majority of the quests, I just can't be bothered to read the text. It's "accept quest, skim instructions, follow quest indicators, kill things, get xp, move on."
The "magic" of the quests is lost when you do them for 3 weeks straight for any perfect stranger, whoring yourself out to do pretty much anything from cleaning up after murderers, fetching things, massacring innocent lives. 11 million other players have already fed the cow, rescued that cat, killed that pirate captain and his 3 associates, destroyed that wall, invaded that city, saved the undercity, etc. I just dislike the quest-based MMOs, this isn't me hating on WoW, this me hating on that new trend that everybody follows ever since WoW came out that players needs NPCs constantly there to tell them what to do, them reward them with a small candy and a pat on the back.
(NPC) "Get that book on the table and come back to me."
(You) Here it is!
(NPC) Here's 5 gold and 50,000 xp!
(You) Level up!
(NPC) Now give it to my courier over there.
(You) Done deal!
(Courier) Hey thanks, 9 gold and 150,000 xp!
urk. Sorry, I simply can't have fun doing liveless' NPC groceries while thinking that I'm having the adventure of my life. Edited, Dec 11th 2010 12:54am by Docent42