considering it's in unoffical beta testing that's not bad...
I'd say it's bad, to be honest. Going off of tangible numbers on Wikipedia (the number I am citing does have a citation), the game has shipped 630,000 copies to the NA, EU, and JP regions combined.
Now I know what some people might say; that's shipped
copies, not sold
copies. Okay, fair enough. Let's be generous and say only half of those shipped copies sold, so that potential 31,000-sized playerbase is a higher percentage of the people who got a copy of the game.
Even then, 31,000 / 315,000 = 0.0984...
In other words, only about 10% of people who bought a copy of the game are still playing regularly, if at all. That's a terrible rate. It gets worse if you divide that number by shipped copies (5%).
You throw in that the buddy pass that CE owners got was effectively a free copy to hand out, and it's pretty ugly. :/
Not trying to rain on any parades or anything. Just throwing out some numbers.
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