This has been bugging me for a while, and I almost found myself ranting in a thread about the misuse of this word.
I know it comes from World of Warcraft (after a little google, and a co-worker talking about Lore), and that many people who play Final Fantasy 14 either have played or are playing WoW, so moving terms from one game to another is common, I just don't understand this one. It's meaning has nothing to do with it's usage, and well, it just baffles me.
Quests give history, or advance the story, Missions (or now storyline quests) predominately advance the story while providing some back-story (Lore I would suppose in some abstract sense).
Anyways, maybe I am just being a grumpy old man, but, I guess I am just trying to understand what this new-fangled meaning of lore is (god it feels silly every time I say it).
And I am truly being sincere about this, as lore means mythos, and/or legend, it's use to describe story and back-story or character development whether or not something of myth or legend is referenced seems more of an inaccurate short-hand for saying story, back-story or character development.