There seems to be way too much high school drama goin on regarding the character fee issue; lets analyze this like adults, shall we? Oh, and let's do this under the assumption that the quality of the game and "discounts" do not matter for the sake of this particular argument.
Character fee: $3.00
Subscription fee: $9.99
Ok so, if you look at this from the point of view of someone who hasn't read any articles about the total cost of this game, this is suggesting the player is being penalized for buying a character, which is required to make the subscription worthwhile. However, the combined cost is $12.99, which just so happens to be the standard subscription for a FF MMO. Coincidence? Hardly...
The total fee to play per month is $12.99, flat rate. SE just decided to itemize the costs to show you what it would cost to own another character. Confusing to the common individual? Absolutely. But if it helps you sleep at night, add the two together and get your standard subscription fee, and stop complaining about the fact that you fail at math or can't be bothered to use common sense.
No one here is really failing at math, it was just the fact that SE goes out of it's way to highlight the basic service fees and not the character fees so many people overlook them when going to sign up. The way it's worded on the site makes it seem like for 180 days you would have to pay $29.94, which honestly seems reasonable considering the game is still in a beta condition - yes they are relaunching the game so anything until 2.0 isn't the real game anymore. Any normal company would list how much it is to play the game outright, but then again any normal company doesn't charge 3 dollars per character per month lmao (especially charging for your first character). It's just not the norm for people to see it so of course they are going to overlook the character fee charge when they see $29.94 for 180 days.
Sorry but charging almost $50 for an unfinished game for 180 days of playtime is absurd... especially considering the competition that's out there now!