Dead, as in nothing in Market Ward, yes.
Dead, as in nobody in town, no.
Gridania and the surrounding saw more activities than LL, not just because of Moogles. Depends on servers, some populated ones like Gysahl see a lot of people (mostly JP) joining Twin Adders. In JP peak hours, I can see a lot of people doing leves and chocobo escorts in Treespeak (Grid lvl 40 crystal).