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A Realm RebornFollow

#1 Apr 23 2012 at 10:26 AM Rating: Good
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447 posts
Interesting info, SE has registered "A Realm Reborn" as a trademark and also grabbed some associated domain names. Looks like they are going to go all out with a PR push for 2.0, so much so that the web addresses they'll use don't have any SE or FF verbiage directly in them.

Looking forward to seeing how the marketing team gets creative with this. E3 would make a lot of sense for a big splash.

Source

Quote:
On top of filing a trademark for A Realm Reborn, Square Enix registered domains for the slogan, which appear to be tied to Final Fantasy XIV. This poem from Final Fantasy XIV’s welcome back campaign was released a bit after our trademark discovery:



In the darkness the Crystal dreams

From the flames of Destruction
A new Beginning rises

Come, brave heroes
Heed the Crystal’s call

Gather once more
And witness a realm reborn.



On April 20th, Square Enix purchased arealmreborn.net and arealmreborn.com. Both sites are currently empty.



Between Final Fantasy XIV’s current incarnation and Final Fantasy XIV Version 2.0, the world will undergo a major change before the game re-launches (if all goes according to plan) this fall. A trailer for the new Final Fantasy XIV is slated to debut at E3.
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#2 Apr 23 2012 at 10:42 AM Rating: Default
Scholar
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3,141 posts
volta1 wrote:
Interesting info, SE has registered "A Realm Reborn" as a trademark and also grabbed some associated domain names. Looks like they are going to go all out with a PR push for 2.0, so much so that the web addresses they'll use don't have any SE or FF verbiage directly in them.

Looking forward to seeing how the marketing team gets creative with this. E3 would make a lot of sense for a big splash.

Source

Quote:
On top of filing a trademark for A Realm Reborn, Square Enix registered domains for the slogan, which appear to be tied to Final Fantasy XIV. This poem from Final Fantasy XIV’s welcome back campaign was released a bit after our trademark discovery:



In the darkness the Crystal dreams

From the flames of Destruction
A new Beginning rises

Come, brave heroes
Heed the Crystal’s call

Gather once more
And witness a realm reborn.



On April 20th, Square Enix purchased arealmreborn.net and arealmreborn.com. Both sites are currently empty.



Between Final Fantasy XIV’s current incarnation and Final Fantasy XIV Version 2.0, the world will undergo a major change before the game re-launches (if all goes according to plan) this fall. A trailer for the new Final Fantasy XIV is slated to debut at E3.



http://www.zam.com/forum.html?forum=152&mid=1335156316202711108
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