Diablo 3 isn't exactly an MMO, so Zam doesn't really need one. Add that to the fact that Blizzard already has a board for the game and that most players will probably go there. Seems like it could be a lot of work for very little gain on Zam's part.
WoW -- Zaia -- Dragonmaw -- Mage 80 BABY! Alchemy 450
Also... Hunter 62, Rogue 52, Warrior 66, Warlock 43, Death Knight 70, Shaman Who Cares? ;)
FFXI -- Caia -- Retired/Deleted -- Blm 75, Alchemy 97
Pandimonium server - Rank 10 - Bastok
Zaela Rdm -- 35, Alchemy 45 -- Forced into retirement because I didn't have the right kind of credit card. Hope it was worth 18 bucks a month, SE.