'Fun' is a relative term and it solely depends on the individual. If you find it fun helping linkshell people on the AF quests or PL'ing linkshell members/friends and then doing garuda/moogle/ifrit 150 times each, countless CC/AV runs and then Hamlet 20 times per day then endgame is fun. If that all doesn't appeal to you now it won't improve much when you have multiple 50's unless 2.0 has more to offer. I still play the game a lot despite all of these things but I like to gather, farm and craft things, play the markets to make gil, help others out (even random shouts). I am starting to have 'why did I log in' moments these days as I've done everything you can do in terms of grinding levels. I could go for luminary tools, complete my achievements or try and get my Relic weapon but at present these do just not appeal to me - doesn't mean they won't in the future. I'm hoping that 2.0 will give me more to do but I think if you like a game and have met good people on it you will keep playing it - well this is certainly true in my case anyway!