As for what XIV needs to do, End game content Period. That has been the fall of every single MMO post WoW.
Not at all. Endgame is vastly overrated and shouldn't be the focus of any MMO anymore - in fact that's why the market is so devoid of any lasting MMORPG titles lately, because they gloss over the leveling content in hopes of speeding you to a lackluster endgame.
GW2, SW:TOR, LOTRO - all of them were just completely uninspiring and not fun to level through. There's nothing to keep you engaged because it's just a solo race to level cap through meaningless levels that come at the drop of a hat.
MMOs need to return to their roots, with meaningful content and lengthy experiences on the way to endgame. That doesn't mean you should inundate the player for hours upon hours of no-content grinds, but there's no reason a proper story and content experience can't be mixed in alongside a substantial leveling curve.
This trivialization of leveling content with a focus on max-level instance dungeon grinding 'endgame' is atrocious and the worst thing that ever happened to the genre.
If FFXIV wants to succeed they'll focus on lengthy story content and experiences for the entirety of the leveling curve, not brush it aside as trivial content and expect the player to wade through it because the game doesn't really start until levelcap. That's the forumla for every MMO released since 2005, and it's the formula for failure. Edited, Sep 26th 2012 9:55am by Whales