It just defies logic. I mean obviously people of all ages play all MMOs, but with WoW it's not even a rare occurence. You have whole families who still to this day all play WoW together, even like grandchildren and grandparents. sounds kind of awesome. no idea how Blizzard does it, never got into it that much.
I mean I know it has tons of content, playable on any PC, and everything is very streamlined, but still
(sorry ,unrelated to the topic, lol)
WoW has tons of marketing, astonishingly low PC requirements, and it's really hard to lose at it.
To pursue those three points... There were trial discs on grocery store counters; there were adverts in magazines; on soda bottles and junk food; public art exhibitions; television commercials; and banners on nearly every website I've ever visited! I found a cheap, eight-year-old laptop in the back of my brother's closet that could run WoW on low settings, but smoothly! And finally, when I tried to get my mother-in-law to play FFXI with my spouse and I, she didn't even understand how to play after an entire year
actually playing with us!
I don't mean to say that any game should try to mimic these traits -- in fact I think that they make a game unbearable for many reasons -- but I do want to point out that WoW's success doesn't defy logic, it really makes a lot of sense.
(and, yeah, unrelated to topic, heh >_>)