Back in the day my buddy and I went to the local supermarket and happened to notice a case of beast ice 40's... yes, 12 of them, which we obviously bought. We'd then proceed to go home and play NHL 06 (I think that was the year) all day. Anytime we lost, we had to down the remainder of our current 40. Needless to say, after our first loss (playing on the highest difficulty obviously) we realized what a bad idea it was. Not because downing a 40 is incredibly difficult, but because downing a 40 of Beast Ice is just awful.