Yeah, most people are completely confused about pricing and digital items.
Surprisingly, this time around, SE is actually doing a somewhat decent job of informing everyone, it just seems that people aren't reading the information correctly. However, SE isn't doing a great job clarifying the deluge of questions that they're getting.
This is my sig; Enjoy.
FFXIV: Tom Carroll - Excalibur
FC: Sitzkireg (www.sitzkrieg.guildwork.com)