My caring level is minimal. This is being done under SE supervision and it's on IGN to gain more viewers. The average consumer isn't going to go to SE's websites like we do. The only way they'd notice is having it on a major site like IGN.
It's not hard, they have press contacts, and arguably, advertising it to every
major site would have been better than selecting a single one.
It's no different than a major torrent site, a movie company, or a rock band.
They want to have some control over the presentation. How can it be cast in the best light for first impressions? Filtered through a major broadcast or displayed across multiple users where they have no control, like a viral video? Will that user broadcast it while running 10 other apps in the background causing lag? With anonymity, the user has free reign to talk good or bad and their descriptions can range from bubbly to soul sucking rage. Perhaps SE is trying to alleviate a few bugs before global launch.
Will some people stream regardless of risk. Yeah.
And come the 27th, no matter what state the game is in. The truth will be seen. Negative or positive.
OK, first, it's one, 2 hour broadcast on a single day. They aren't even doing multiple for multiple time zones. Second, the very next day everyone can stream, so right there they lose control. Third, they lost control of their PR the moment they did an open beta, where everyone and anyone could try and join in the open beta, then do a write-up with screenshots. Fourth, people are going to hate or love this game for reasons beyond any presenter's control. Look on here, we have a couple absolute morons saying the graphics are worse than 1995/2001 level of graphics. Forcing control of this through one outlet makes them look more like they do have something to hide.
And finally, SE is known for being draconian when it comes to dealing with its playerbase. They should have taken this opportunity to change that, and therefore show that they've fully modernized their product, rather than having the customer support lagging behind, again.
And yea, it might seem petty of me to want it for those who can stream (RL issues are more important so I haven't been gaming much at all recently), but I just feel that it would be awesome to have live streams all over, getting people hyped for the game. Edited, Aug 24th 2013 3:14pm by Pawkeshup