I'm facing the same problem and opened a ticket on support yesterday. I only got the automatic reply 24 hours later, so I guess I still have some time before a real answer.
Anyway here is how it looks like : http://img834.imageshack.us/img834/8121/udvd.png
This is in French language, sorry, but this can give you an idea.
Trying to add a service prompts for a registration code, and trying to put the 1.0 activation code results in an error message stating that it has already been used.