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FFXI being masterful with advertising?Follow

#1 Aug 29 2013 at 3:11 AM Rating: Default
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So either Square are being incredibly clever with their advertising OR they are just incredibly dumb.

I'm not sure which.

Firstly they have banned the use of all video and sound to be used if you alter them in any way or make money from them, this means no reviews will be posted on youtube (aside form very specific ones like possibly IGN), many big youtube creators are boycotting the game and even things like video guides of boss fights from normal users that make no money from them could lead to the youtube video creators getting in trouble or having their channels deleted. Almost all the big youtube channels that were goign to cover or review XIV now aren't and many of the XIV specific channels like mrhappy are reconsidering how much support they can now give the game.

They have also apparantely banned people from the forums for discussing things like *** marriage.

Now to me it seems they are desperately trying to cause controversy here, is this an attempt to get a ton of interest in the game that way or are they just being dumb? These kinds of controversial moves are deffinately going to get XIV a ton of negative coverage across the net and the only reason the company would do this to an already shakey title imo is for that coverage. Is there no such thing as bad press? It's quite interesting that this only covers XIV.

The youtube issues for instance could be changed at any time, once it gets them a ton of interest and discussion about this game they can remove it and they got a huge ton of free viral marketing.

So yeah do you think the are being smart and doing it for the marketting taht will follow the uproar or are they just really that dumb?

Edited, Aug 29th 2013 5:12am by preludes
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#2 Aug 29 2013 at 5:42 AM Rating: Decent
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1.) I think youtube is highly overrated, and the guys who make money by posting gameplay vids
with deathmetal as background sound may not truly reflect the impression SE is trying to maintain.
But perhaps I am an old-fashioned grumpy Japanese man.

2.) I also think that the alleged ban because of a *** marriage discussion is a "hyperbolic hoax".
I personally took part in several such discussions with countless posts (pro), and not once did
I receive as much as a warning, although I tend to be rather direct at times. Did you consider
the possibility that the poster who got banned isn't telling the whole story? You know, those
who get banned never do!

Edited, Aug 29th 2013 7:42am by Rinsui
#3 Aug 29 2013 at 5:50 AM Rating: Decent
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Rinsui wrote:
1.) I think youtube is highly overrated, and the guys who make money by posting gameplay vids
with deathmetal as background sound may not truly reflect the impression SE is trying to maintain.
But perhaps I am an old-fashioned grumpy Japanese man.


I've seen so many well made, incredibly funny or downright touching vids though. Vids that to this day, I still remember and occasionally revisit to cure the nostalgia bug.


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#4 Aug 29 2013 at 6:03 AM Rating: Decent
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I've seen so many well made, incredibly funny or downright touching vids though. Vids that to this day, I still remember and occasionally revisit to cure the nostalgia bug.

If you are referring to that FF11 WHM vid: those guys didn't do it for the money. I think.
SE has no problem with players doing it because they want to share their experience
because they love the game. SE evidently has problems with people who do it for the
financial profit.

Edited, Aug 29th 2013 8:04am by Rinsui
#5 Aug 29 2013 at 6:05 AM Rating: Good
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First, there is no such thing as "Bad Press".. there is only "Press"... Press = Publicity = Good for the overall awareness of the game. Everything else is individualized perception.

I don't think the *** marriage thing was ever supposed to be a part of it, someone who was peeved that their little flame-war thread got shut down and got them banned decided to make a big stink out of it instead of moving on with their life... If I remember correctly he paid the price here on the Zam forums, I watched him go from a Sage to a Scholar overnight from the bad karma he was spreading due to not being able to let go of it.

I seriously doubt the YouTube restrictions are going to keep them from getting publicity... it's just going to stop certain people from making money off of FFXIV in-game footage... And any company that owns intellectual property rights will do the same thing... this is not something new. If you want to make money off of Square's intellectual property then pay a licensing fee like everyone else.

I don't think they have done anything too dumb... not having enough server capacity at launch when they knew their pre-order numbers in advance comes close, but still not entirely dumb. They have made this into one of the most successful MMO launches in history, so yeah not so dumb considering where they were 2 years ago before Yoshi took over.

I give this game an A+ for content and playability... any game will have some hiccups at launch and this was no exception, but I think you're hyperbole surrounding this topic is a bit much.
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#6 Aug 29 2013 at 6:17 AM Rating: Default
The whole *** marriage thing is understandable. This is a worldwide game, and some places get more up in arms about it then others. If you live in an area like mine where no one makes it an issue, it's fine. But if you live in an area where people make it their agenda to stop it...things get ugly. So easier to just stop it all together (the forum postings that is, not the *** marriage).

edited for 7 am poorly written stuff!

Edited, Aug 29th 2013 9:54am by Montsegurnephcreep

Edited, Aug 29th 2013 10:09am by Montsegurnephcreep
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#7 Aug 29 2013 at 6:22 AM Rating: Default
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But if you live in an area where people make it their agenda to stop it...things get ugly. So easier to just stop it all together.

Stop free speech and slave liberation because the whites will make a fuss, or what?
#8 Aug 29 2013 at 6:48 AM Rating: Default
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Rinsui wrote:
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But if you live in an area where people make it their agenda to stop it...things get ugly. So easier to just stop it all together.

Stop free speech and slave liberation because the whites will make a fuss, or what?

lol, its a game not real life.. You wanna go for it irl do it but a game is not that serious.
#9 Aug 29 2013 at 8:21 AM Rating: Excellent
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Hairspray wrote:
First, there is no such thing as "Bad Press".. there is only "Press"... Press = Publicity = Good for the overall awareness of the game. Everything else is individualized perception.


I don't know so much about that.... coughMileyCyrusVMAscough
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#10 Aug 29 2013 at 8:25 AM Rating: Excellent
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Valkayree wrote:
Hairspray wrote:
First, there is no such thing as "Bad Press".. there is only "Press"... Press = Publicity = Good for the overall awareness of the game. Everything else is individualized perception.


I don't know so much about that.... coughMileyCyrusVMAscough


She was just shedding the last of her Hannah Montana "good girl" image.
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#11 Aug 29 2013 at 8:50 AM Rating: Excellent
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First, there is no such thing as "Bad Press".. there is only "Press"... Press = Publicity = Good for the overall awareness of the game. Everything else is individualized perception.

I'd argue that the original release of FFXIV is the classic example of how this isn't true. I'm pretty sure the reputation for being a really terrible game was more hurtful than helpful.
#12 Aug 29 2013 at 8:54 AM Rating: Excellent
Caesura wrote:
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First, there is no such thing as "Bad Press".. there is only "Press"... Press = Publicity = Good for the overall awareness of the game. Everything else is individualized perception.

I'd argue that the original release of FFXIV is the classic example of how this isn't true. I'm pretty sure the reputation for being a really terrible game was more hurtful than helpful.


But, you could argue that ARR is now seeing it's numbers because 1.0 was such a train wreck. People want to see if it's possible to turn things around, since this really hasn't been done before.
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#13 Aug 29 2013 at 9:03 AM Rating: Good
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I was kind of looking forward seeing a couple of reviews from people I subscribe to on Youtube, but now none of them will review it due to this. I personally don't care about let's play videos but some people live of this and if they no longer can do so then they also will hunt for regular jobs which is already difficult in many places.
#14 Aug 29 2013 at 9:19 AM Rating: Default
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I'm personally ok not seeing videos with your ****** techno and dubstep In the background. Also I see why they ban the *** marriage discussion having been involved in some of those threads. The maturity level of your average message board would need to go way up before any meaningful discussion could be had. The game will still have plenty of exposure either way and seeing how full the servers are I don't think it's a problem right now
#15 Aug 29 2013 at 9:35 AM Rating: Good
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Valkayree wrote:
Hairspray wrote:
First, there is no such thing as "Bad Press".. there is only "Press"... Press = Publicity = Good for the overall awareness of the game. Everything else is individualized perception.


I don't know so much about that.... coughMileyCyrusVMAscough



But everybody, everywhere, is talking about her. She's the focal point of just about all media and social media outlets - including this one now.
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#16 Aug 29 2013 at 9:40 AM Rating: Good
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Catwho wrote:
Valkayree wrote:
Hairspray wrote:
First, there is no such thing as "Bad Press".. there is only "Press"... Press = Publicity = Good for the overall awareness of the game. Everything else is individualized perception.


I don't know so much about that.... coughMileyCyrusVMAscough


She was just shedding the last of her Hannah Montana "good girl" image.


I think she is doing it to get back at her dad who embedded this wholesome image into her and then went and cheated on her mom.
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#17 Aug 29 2013 at 9:42 AM Rating: Decent
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ACLinjury wrote:
Valkayree wrote:
Hairspray wrote:
First, there is no such thing as "Bad Press".. there is only "Press"... Press = Publicity = Good for the overall awareness of the game. Everything else is individualized perception.


I don't know so much about that.... coughMileyCyrusVMAscough



But everybody, everywhere, is talking about her. She's the focal point of just about all media and social media outlets - including this one now.



Yeah and you don't see Lindsay Lohan, Mel Gibson, Paula Deen, Michael Richards (Kramer), or Amanda Bynes getting work. Not everyone is as talented as Robert Downey Jr. and can weather the bad publicity storm.
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#18 Aug 29 2013 at 9:45 AM Rating: Excellent
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But, you could argue that ARR is now seeing it's numbers because 1.0 was such a train wreck. People want to see if it's possible to turn things around, since this really hasn't been done before.

Possible, but I'm pretty skeptical. When was the last time you heard that a movie was truly terrible, and then when its sequel came out you thought "Ooh, I can't wait to spend $10 to see if it's better than the first one"? I really don't think too many people are dropping $50 just to see if a bad game got better.

I strikes me as much more likely that ARR is doing well out of the gate because there's a large community of MMO players who are desperate for the next big thing to arrive and stick. We've seen this pattern before with other recent "big" releases, and as before the real challenge isn't luring the desperate MMO players, but holding on to them.
#19 Aug 29 2013 at 9:47 AM Rating: Good
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ACLinjury wrote:
Valkayree wrote:
Hairspray wrote:
First, there is no such thing as "Bad Press".. there is only "Press"... Press = Publicity = Good for the overall awareness of the game. Everything else is individualized perception.


I don't know so much about that.... coughMileyCyrusVMAscough



But everybody, everywhere, is talking about her. She's the focal point of just about all media and social media outlets - including this one now.


My point exactly... is it really bad for her?

When you're pushing a product out to the public like SE is, you really only have two options, (1) Public Relations (Free) - News, Press, Blogs, etc... or (2) Advertising (expensive)... and any publicity is good publicity if you're looking for an increase in awareness.

A person who reads something you feel is negative may have a completely different opinion than you did... if that person had not been exposed to the product yet, they may be prompted to do further research at that point...

I mean how many articles were published bashing Grand Theft Auto back in the day, saying it would turn your kids into criminals, etc... Did that hurt the games sales at all? No in fact the additional publicity made it even more successful.

I don't think any additional exposure can hurt this game, it needs all it can get.


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#20 Aug 29 2013 at 9:51 AM Rating: Decent
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Valkayree wrote:
ACLinjury wrote:
Valkayree wrote:
Hairspray wrote:
First, there is no such thing as "Bad Press".. there is only "Press"... Press = Publicity = Good for the overall awareness of the game. Everything else is individualized perception.


I don't know so much about that.... coughMileyCyrusVMAscough



But everybody, everywhere, is talking about her. She's the focal point of just about all media and social media outlets - including this one now.



Yeah and you don't see Lindsay Lohan, Mel Gibson, Paula Deen, Michael Richards (Kramer), or Amanda Bynes getting work. Not everyone is as talented as Robert Downey Jr. and can weather the bad publicity storm.



I think Gibson and Lohan have got work, the quality may not be there but they've got work. I think Bynes has psychological issues which is keeping her from getting work (TMZ is a guilty pleasure for me), for the most part, I feel that most celebrities can weather the storm. It guess it all comes down to perception and how we perceive said individuals.
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#21 Aug 29 2013 at 10:21 AM Rating: Good
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When I went to Gamestop there was NOTHING in the store indicating it was the 27th and a great game came out. They could have put up the cloth banner at least. BTW I had to ask for a banner. He said he 'forgot' about it.

I was surprised.
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#22 Aug 29 2013 at 11:05 AM Rating: Good
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preludes wrote:
They have also apparantely banned people from the forums for discussing things like *** marriage.

Now to me it seems they are desperately trying to cause controversy here, is this an attempt to get a ton of interest in the game that way or are they just being dumb?

I doubt anyone who isn't already a FFXIV player would know about these controversial 1st party forum bans, much less care about them.
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#23 Aug 29 2013 at 3:39 PM Rating: Good
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Grandmomma wrote:
When I went to Gamestop there was NOTHING in the store indicating it was the 27th and a great game came out. They could have put up the cloth banner at least. BTW I had to ask for a banner. He said he 'forgot' about it.

I was surprised.


Aww crap, they didnt give me one, and I picked it up on the 27th.
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#24 Sep 01 2013 at 7:36 AM Rating: Default
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Guess I was right afterall.

A slick but failed attempt to get some viral advertising out of the controversy. If they were serious about this issue they wouldn't of changed it so quickly. Not like they would of made this decision in the first place without knowing it would cause all the issues it did.
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