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Kind of feel bad for Square-EnixFollow

#1 Sep 14 2013 at 1:01 AM Rating: Good
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Square-Enix are the undisputed masters of presentation. Their CGI intro movies are beyond spectacular-- FFXIV's being the best so far... yet this is what they put together to represent their game...



I don't watch TV but once in a blue moon. There's no telling how long this has been running. I just saw it today. I can kind of see where they were going with it. Louisoix is calling to arms the mighty adventurers to return to Eorzea after its brush with total annihilation. It probably looked really good on paper... but its really just... not good. I mean, the words "weak" and "underwhelming" come to mind. Props to whoever did Louisoix's makeup. They really made him look the way he is suppose to, but at the same time he also kind of looks like an Oompa Loompa or something. I actually feel somewhat embarrassed that I play "the game from that really lame commercial." People who don't play will be all like "Oh, is that the game where you run down into the hole and try to escape from reality in? Yeah..."

"Escape from reality, live the fantasy" it says. It almost sounds like they're deliberately advocating anti-social behavior.

I'd be pretty upset if I were the one who paid money to have this commercial produced, and furious to have to keep paying for its airtime.
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#2 Sep 14 2013 at 1:46 AM Rating: Excellent
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Yeah the commercials pretty dumb, the limit break trailer or a gameplay video would've been way more effective.

#3 Sep 14 2013 at 1:50 AM Rating: Excellent
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I gotta agree. The reasoning they put behind it is they want people to be interested in the story, or the journey or something like that.. But I don't see why they couldn't showcase all of it in the trailer. They have before!

Personally, I liked the commercial for Japan better.
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#4 Sep 14 2013 at 2:39 AM Rating: Decent
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Both of those commercials are bad Smiley: frown
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#5 Sep 14 2013 at 3:01 AM Rating: Decent
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Makes you wonder why they didnt just do a simple CGI thing instead. I mean, they put in all the work to "morph" the people into the player characters at the end. Why not just do it entirely CGI... except for it being kinda... lame... :/
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#6 Sep 14 2013 at 3:13 AM Rating: Decent
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Kuwoobie wrote:
"Escape from reality, live the fantasy" it says. It almost sounds like they're deliberately advocating anti-social behavior.


Have you got the feeling, that playing a char in a fantasyworld is reality? Then put your sword away dude... your neighbour isnt a morbol...

#7Kuwoobie, Posted: Sep 14 2013 at 3:56 AM, Rating: Sub-Default, (Expand Post) Hello. Don't mind my asking, but are you retarded?
#8 Sep 14 2013 at 4:14 AM Rating: Excellent
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Prototyp wrote:
your neighbour isnt a morbol...

But what if they have extremely bad breath?!



As an aside, yesterday morning I'm in Northern Thanalan working on the last legs of the story quests when the 4-stage FATE starts up. I know how it works with how people like to grind the basic spawns in the first stage. I was 50, though, so EXP doesn't concern me and I just wanted some seals. Knowing everyone else tends to lose a minute or two to actually kill the lambs before the timer expires, I decide to take a few out so they get a bit more time to grind. This proceeds to occur. Senseless profanity warning.

Could understand once, especially if someone doesn't know how people tend to handle that FATE. I'd even let the f-bomb and being called an idiot slide. But when you go on to spam it, bluntly, I have no qualms GMing the guy at that point because if something like that sets him off, I can only imagine what kind of annoyance he'd be to others later. And for the record, I stopped when the bar was about 3/4 full and just stood there while others continued to grind the fodder.

Edit: And derp me for thinking this the 50 tank behavior thread. Wake up, Seri~

Edited, Sep 14th 2013 6:39am by Seriha
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#9 Sep 14 2013 at 4:42 AM Rating: Decent
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MMO companies do market research and came up with the idea that the best way to bring in "casual" players that don't play an mmo usually is to push the human aspect. I can't think of one mmo advert that went either fully rendered or lacked some kind of real life garbage in it.

That ad is pretty horrible to mmo players but who knows what impact it has with the audeince it was intended to appeal to.
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#10 Sep 14 2013 at 6:12 AM Rating: Decent
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preludes wrote:
MMO companies do market research and came up with the idea that the best way to bring in "casual" players that don't play an mmo usually is to push the human aspect. I can't think of one mmo advert that went either fully rendered or lacked some kind of real life garbage in it.

That ad is pretty horrible to mmo players but who knows what impact it has with the audeince it was intended to appeal to.



This - I don't understand marketing, but I do understand that it makes of people lots of money.
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#11 Sep 14 2013 at 10:17 AM Rating: Good
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Commercial offers no hint as to what type of game, what gameplay is like, highlights anything good about the actual game, and people have to watch the entire commercial before they even know its Final Fantasy.

Also minus points for depicting the player base as a diverse group of well groomed fit people when we all know it should be unshaven neckbeards. (I kid...or do I?)

But yeah if I were ever interested in watching TV again (been years since I cared about anything on TV) I would have certainly changed the channel about half a second into that commercial. **** I don't even watch internet based commercials for when I do need to see something typically shown on TV such as game of thrones ect.

Make a commercial highlighting the game world, graphics, music, and game play. That is what will draw in people....

#12 Sep 14 2013 at 11:24 AM Rating: Decent
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Kuwoobie wrote:
It almost sounds like they're deliberately advocating anti-social behavior.


I thought that's what the Duty Finder was for...
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#13 Sep 14 2013 at 11:25 AM Rating: Decent
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Hard to make video game commercials not awkward, but that was pretty bad. At least it was a commercial though, the original release never got advertised.

http://www.youtube.com/watch?v=8mp36fk_PhM
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#14 Sep 14 2013 at 11:29 AM Rating: Good
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I think it's "so bad it's good" - at least it's getting the name out there. It's not as if it makes the gameplay look bad or anything (which would really be bad for the game). It's just a bad commercial.

But it's been running for several weeks now on several big channels. I don't know whether its more the commercial or ARR's presence on big gaming sites, but their marketing actually is working.

Edited, Sep 14th 2013 1:33pm by LucasNox
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#15 Sep 14 2013 at 12:49 PM Rating: Good
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Honestly?

The target demographic for this game doesn't watch that much television.

Ads would be more effective on Netflix.
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#16 Sep 14 2013 at 3:11 PM Rating: Decent
Catwho wrote:
Honestly?

The target demographic for this game doesn't watch that much television.

Ads would be more effective on Netflix.


I have to disagree,

I think SE's "target audience" isn't the "legacy" FF fans but young and first time MMO players. And those players spend a LOT of time in front of a TV.

Many, many things I've seen so far reinforce that feeling for me: "on the rails" RPG console type gameplay, simplistic/easy to master game mechanics, protection from "accidents" (invisible walls), the number of "cutesy" NPC/charcter models (friendly to younger players) and on and on.

SE probably took a lesson on not relying on an IP/lore to drive a tier 1 MMO from Bioware and SWToR. You need broad based appeal and a product that is easily accessible to new/young players.

Edited, Sep 14th 2013 5:12pm by clanofthekestrel
#17 Sep 14 2013 at 3:53 PM Rating: Good
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Catwho wrote:
Honestly?

The target demographic for this game doesn't watch that much television.

Ads would be more effective on Netflix.


I strongly disagree too.
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#18 Sep 14 2013 at 5:44 PM Rating: Decent
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Not sure if I am the target demographic but if I am they missed the mark big time, that was so bad it was hard to watch.
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#19 Sep 14 2013 at 5:47 PM Rating: Default
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Wow what the **** was that.

Anyone remember that old PlayOnline promo video? It's pretty terrible but it's a major nostalgia bomb.

Edited, Sep 14th 2013 7:52pm by BrokenFox
#20 Sep 14 2013 at 5:52 PM Rating: Default
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Kuwoobie wrote:
Prototyp wrote:
Kuwoobie wrote:
"Escape from reality, live the fantasy" it says. It almost sounds like they're deliberately advocating anti-social behavior.


Have you got the feeling, that playing a char in a fantasyworld is reality? Then put your sword away dude... your neighbour isnt a morbol...



Hello. Don't mind my asking, but are you retarded?


Way to phrase an insulting question. Don't mind my asking but are you an a$$hole?

Edited, Sep 14th 2013 7:53pm by zaarel
#21 Sep 14 2013 at 5:55 PM Rating: Good
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bsphil wrote:
Hard to make video game commercials not awkward, but that was pretty bad. At least it was a commercial though, the original release never got advertised.

http://www.youtube.com/watch?v=8mp36fk_PhM

1.0 actually did have a commercial, but it was basically FMV footage. I distinctly recall some mithra backflipping onto a float in Ul'dah. But other than that, don't think there was gameplay, either.
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#22 Sep 14 2013 at 7:01 PM Rating: Good
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Strangerous wrote:
Commercial offers no hint as to what type of game, what gameplay is like, highlights anything good about the actual game, and people have to watch the entire commercial before they even know its Final Fantasy.

Also minus points for depicting the player base as a diverse group of well groomed fit people when we all know it should be unshaven neckbeards. (I kid...or do I?)

But yeah if I were ever interested in watching TV again (been years since I cared about anything on TV) I would have certainly changed the channel about half a second into that commercial. **** I don't even watch internet based commercials for when I do need to see something typically shown on TV such as game of thrones ect.

Make a commercial highlighting the game world, graphics, music, and game play. That is what will draw in people....



No. No it's not. You don't understand marketing at all.
#23 Sep 15 2013 at 1:46 AM Rating: Decent
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I think I'm the only person who gets the commercial. It's an MMORPG. Every player is actually a person. Maybe they could have shown all the girls and guys transforming as they run along into AF gear or something, but the concept is there. You guys need to chill out with the "they might judge me"-ism. You act like Lord of the Rings wasn't a massive hit or Harry Potter. ****, even the Star Trek movies are doing well these days.

If the dudebros and guidettes won't like the presentation of a commercial for an MMORPG, do you really care that much?
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#24 Sep 16 2013 at 9:24 AM Rating: Decent
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Lefein wrote:
I think I'm the only person who gets the commercial. It's an MMORPG. Every player is actually a person. Maybe they could have shown all the girls and guys transforming as they run along into AF gear or something, but the concept is there. You guys need to chill out with the "they might judge me"-ism. You act like Lord of the Rings wasn't a massive hit or Harry Potter. ****, even the Star Trek movies are doing well these days.

If the dudebros and guidettes won't like the presentation of a commercial for an MMORPG, do you really care that much?


I also see nothing wrong with the commercial. It is a visual depiction of why most of us play games of this genre.
#25 Sep 16 2013 at 11:24 AM Rating: Decent
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The cheesy commercial complements the cheesy voice acting and cheesy story.
#26 Sep 16 2013 at 11:38 AM Rating: Excellent
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Catwho wrote:
Honestly?

The target demographic for this game doesn't watch that much television.

Ads would be more effective on Netflix.


I agree, I mean the target demo DOES watch tv... it's just that as a whole we consume way more digitally now. So instead of being in front of >cable tv<, we're behind a smartphone/tablet/pc/laptop or tv+console(+/- ps3/360/wii)
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#27 Sep 16 2013 at 1:50 PM Rating: Default
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Catwho wrote:
Honestly?

The target demographic for this game doesn't watch that much television.

Ads would be more effective on Netflix.

And you know this to be true how? Cable TV is practically ubiquitous in our society Netflix not so much (Internet, yes. Netflix, no.).

Ever hear of a of programming block on Cartoon Network called [adult swim]?

[as] airs that silly ARR commercial no less than twice an hour every night of the week if not during every show (some of which are only 12 minutes). And for good reason.

Link

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Adult Swim
For the third month in a row, Adult Swim ranked #1 among basic cable networks for Primetime (broadcast definition) delivery of adults 18-34. Compared to August 2012, average Primetime delivery increased by significant double digits across all targeted demos: adults 18-24 grew by 36%, adults 18-34 by 31%, adults 18-49 by 24%, men 18-24 by 34%, men 18-34 by 28% and men 18-49 by 21%.

Across August 2013, Adult Swim’s Total Day Delivery ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34 & 18-49 on basic cable, continuing its top ratings position for seven consecutive months. Compared to August 2012, average Total Day delivery increased by double-digit growth across all adult and male demos – adults 18-24 by 38%, adults 18-34 by 33%, adults 18-49 by 29%, men 18-24 by 35%, men 18-34 by 29% and men 18-49 by 23%.

Thursday night’s new episodes of Adult Swim’s original live-action series,Childrens Hospital (12 a.m.) ranked #1 in its time period among targeted adults 18-34, 18-24 & 18-49 and men 18-24 & 18-34, while new episodes of NTSF:SD:SUV:: (12:15 a.m.) ranked #1 in its time period among adults 18-34 and men 18-24 & 18-34. Both premieres increased by double-digits growth among all key adults and men vs. the same time period last year.

Sunday night’s premiere episodes of Aqua TV Show Show (12 a.m.) and Squidbillies (12:15 a.m.) increased by mostly double-digits growth across adults 18-24, 18-34 & 18-49 vs. the same time period last year.

The Monday night premiere episodes of Bob’s Burgers (10 p.m.) increased with all targeted adults and men vs. the same time period last year.

The Saturday night premiere episodes of Bleach (12 a.m.) ranked #1 in its timeslot among adults 18-34 and men 18-34 & 18-49; Naruto (12:30 a.m.) ranked #1 in its timeslot with adults & men 18-24 & 18-34; One Piece(1 a.m.) ranked #1 in its timeslot with men 18-24 & 18-34; Soul Eater(1:30 a.m.) ranked #1 with men 18-34 & 18-49; Sword Art Online (2 a.m.) ranked #1 with adults 18-24 & 18-34 & all key men demos. All TOONAMI premieres increased by double and triple-digit growth across the board vs. the same time period last year.

Adult Swim’s programming accounted for 29 of the top 50 telecasts on basic cable for the month of August among adults 18-34, and 32 of the top 50 telecasts with men 18-34, both more than any other network.


Edited, Sep 16th 2013 3:51pm by KingoGoodbomber
#28 Sep 16 2013 at 1:57 PM Rating: Excellent
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The commercial didnt hit its demographic at all. Most of us are too unfit to make it down that crater haha and none of those players are in pajama pants.
#29 Sep 16 2013 at 2:00 PM Rating: Decent
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[as] is pulling #1 rankings among 19-49 adults from cheap live action stuff like Childrens Hospital and NTSF you can be **** sure SE is throwing promotion money at them.

Pretty much every AAA game launch ever is heavily promoted on [as] for those coveted 19-49 eyeballs, they've been promoting GTAV heavily for weeks.
#30 Sep 16 2013 at 2:32 PM Rating: Good
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I guess because I consider myself and my peers (30-35 long time FF fans) to be in the target demographic, and most of us have not paid for cable television in a decade. (Those that do got a good bundle with their Internet.)

I get all my cable TV viewing at the gym and it stays firmly on Food Network there. The rest is viewed in pure series chunks from Netflix and Amazon Prime streaming.

The only time I watch commercials outside of YouTube is during the Superbowl.

If you are watching TV ipso facto you are not on a computer, unless you are watching television programming on your computer or you're half surfing on your iPad while watching the boob tube. That isn't to say that there is no overlap between cable subscribers and gamers, but the overlap has shrunk significantly over the last few years as cable viewership has declined.

Edited, Sep 16th 2013 4:33pm by Catwho
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#31 Sep 16 2013 at 2:36 PM Rating: Good
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KaneKitty wrote:
Kuwoobie wrote:
It almost sounds like they're deliberately advocating anti-social behavior.


I thought that's what the Duty Finder was for...

On the contrary. I've have decent social dealings with people through DF. Now people on my own server is a different story(here's looking at you people who keep blind inviting me to your FCs..)

Kuwoobie wrote:


"Escape from reality, live the fantasy" it says. It almost sounds like they're deliberately advocating anti-social behavior.


Oh come on now. You know what they mean. Most of us play games like these because it keeps us from thinking too much, in a good way.

Edited, Sep 16th 2013 4:41pm by TwilightSkye
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#32 Sep 16 2013 at 3:08 PM Rating: Decent
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Catwho wrote:
I guess because I consider myself and my peers (30-35 long time FF fans) to be in the target demographic, and most of us have not paid for cable television in a decade. (Those that do got a good bundle with their Internet.)

I get all my cable TV viewing at the gym and it stays firmly on Food Network there. The rest is viewed in pure series chunks from Netflix and Amazon Prime streaming.

The only time I watch commercials outside of YouTube is during the Superbowl.

If you are watching TV ipso facto you are not on a computer, unless you are watching television programming on your computer or you're half surfing on your iPad while watching the boob tube. That isn't to say that there is no overlap between cable subscribers and gamers, but the overlap has shrunk significantly over the last few years as cable viewership has declined.

Edited, Sep 16th 2013 4:33pm by Catwho

None of this matters. All that matters are eyeballs on your ad per dollar and excluding what is still the largest source of target market eyeballs from your marketing strategy (i.e. television) based on anecdotes is bad business.
#33 Sep 16 2013 at 3:17 PM Rating: Good
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On an ad per dollar basis, television ads are a **** of a lot more expensive than Internet ads. Smiley: lol

We can all agree at least that the ad is terrible, yes?

The nice thing about Internet ads is that they're not necessarily boxed into the 30 second spot that traditional TV ads are. I watched a few over the weekend that were mini movies - the Chiptle "Scarecrow" ad (which is actually an advertisement for a new iOS game they made) and one for a bank in Taiwan about five old men deciding to ride their motorcycles across the country one last time. You can do a lot with three minutes and high production values.
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#34 Sep 16 2013 at 3:48 PM Rating: Decent
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Catwho wrote:
On an ad per dollar basis, television ads are a **** of a lot more expensive than Internet ads. Smiley: lol

We can all agree at least that the ad is terrible, yes?

The nice thing about Internet ads is that they're not necessarily boxed into the 30 second spot that traditional TV ads are. I watched a few over the weekend that were mini movies - the Chiptle "Scarecrow" ad (which is actually an advertisement for a new iOS game they made) and one for a bank in Taiwan about five old men deciding to ride their motorcycles across the country one last time. You can do a lot with three minutes and high production values.

That's nice.

People still spend about five times more time watching TV compared to the time they spend actively online and all demos watch between 3-5x more hours of TV per week than they spend on the web. AT&T spends about 4x more than the top five internet advertisers combined, ~$1B vs. ~$50M.

So yes, it's quite silly for SE to ignore advertising on [as] where there target demo(s) take the #1 ranking night after night.

If you want to know who the product is for, watch when the commercials air. SE is heavily targeting the [as] watchers (just like every AAA game release) but they don't seem to focus on shows like Regular Show and Adventure Time. Kind of like how shows like Top Chef always have products for cleaning supplies and microwave dinners. Watch channels you normally don't and you can just feel when marketers are pandering.
#35 Sep 16 2013 at 9:13 PM Rating: Good
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I don't. I know I'm an exception but I haven't watched television regularly since I was 17 or so. I think I see less than two hours of broadcast television a week, all told.

I just wait til it's out on Netflix or Amazon prime and watch it then. (Or DVD, in the case of Adventure Time. Release the third season you meanies!)
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I can't understand anyone who skips the cutscenes of a Final Fantasy game. That's like going to Texas and not getting barbecue.

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#36 Sep 17 2013 at 5:04 AM Rating: Good
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I saw the ad (was running on UK TV and it was during a half-time break for the football so it must have been a pretty pricey timeslot) and I cringed at it. It's awful.
#37 Sep 17 2013 at 5:07 AM Rating: Good
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Catwho wrote:
I don't. I know I'm an exception but I haven't watched television regularly since I was 17 or so. I think I see less than two hours of broadcast television a week, all told.

I just wait til it's out on Netflix or Amazon prime and watch it then. (Or DVD, in the case of Adventure Time. Release the third season you meanies!)


I'm in the same small demographic. I haven't watched a television set, outside of a few times I could count on one hand, since when Court TV was... Well, still Court TV.
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