Promotional code is not required, it's only if you won or purchased something else that gave it. It doesnt come standard with the game.
For example, if you pre-ordered the Soundtrack before it came out, you got a promotional code. You have to think in those line of things. The game itself? nope.
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[XI] Surivere of Valefor
[XIV] Sir Surian Bedivere of Behemoth
http://na.finalfantasyxiv.com/lodestone/character/2401553/