Yes, we know it's April Fools Day. This announcement is 100% serious.
One of the major concerns players had back in February was whether or not content would continue to roll in as expected for EverQuest II. In a Producer's Letter released this evening by Executive Producer Holly "Windstalker" Longdale, it was announced that the team will now be releasing content in "campaigns" in lieu of the common expansions and game updates we have become accustomed to in years past. We attended a roundtable with Holly this afternoon to discuss this change as well as the upcoming Rum Cellar campaign and beyond.