Thanks to a post and a pic from @elemen_tweet, we can see the Tokyo Game Show brochure lists Final Fantasy XIV as being 99% complete. The blurb reads:
"In the land of Eorzea, a grand adventure begins with players from all around the world! Enjoy not only battles, but fishing and vending as well. The possibilities are endless!"
So, there was 1% missing all along? 「完成」, my lil' Lalafell butt! I feel so lied to...
Let's get to the bottom of this and discuss it in the ZAM Forums!