So it looks like we will be able to change our characters names as well as appearance, one time at launch. I'm happy about this because I might do a gender change at launch and would want to change my name as well.
http://forum.square-enix.com/ffxiv/threads/61584-Name-change-Is-it-happening?p=991245&viewfull=1#post991245
Edited, May 3rd 2013 8:25am by marsupialboy