I think the high level look at these was published a few months ago and these are inline with those forecasts, so nothing really new to see here. I find it interesting that they are going to increase their marketing, yet they fired a bunch of people in Marketing...
I'm in advertising, and the highest expenditure, by far, in regards to marketing is media placement.
A marketing department is often a bloated department, anyway. I imagine this could mean we see a rather large influx of media spots from them (television, online, video ads) in the next couple of months.
I would love to see more TV advertisements... I think SE with their cutting edge graphics and flair for the dramatic and elegant CG scene, always makes for good publicity.
If I were to make the commercial it would be something like this:
I like the sudden sharp contrast between tranquility which turns into struggle... this is nicely set off by the music score right around 47 seconds into the opening movie. I've seen a few FF commercials and unfortunately they're either JPop or some lame background voice talking like the game is a movie (which SE actually might believe is what we want, a movie rather than a game given their recent entries.)
I just think a commercial could do very well, if done correctly.
It should quickly show that there is serious drama, bad *** characters, and excellent gameplay all within a 30 second spot... easier said than done, sure... but don't ad agencies make millions of dollars to figure out how to accomplish things like that? Edited, May 13th 2013 2:41pm by je355804