I suppose not a large percentage from ZAM is located in EU, but for those of you who are:
Sony Germany offers beta keys for ARR, which work with Playstation, with a simple "Like" on that page. No idea if they will be exhausted anytime soon, but they might.
This will work for you if you want to use it for PC, or (more properly) for Playstation testing, but is an EU beta key, so other regions such as NA can't really use it.
Still, it may help. I secured one for a friend who has applied and got no code yet, if he doesn't get one by Friday I'll give him that one!