Square Enix heard you like free trials, so they decided to add some free trial to your free trial.
In other words, players who register an account and purchase a character before November 19th are eligible for an extra 30 days of free playtime on top of the usual free trial. Not only that, but existing players will automatically receive this free trial extension -- even if they already enjoyed the previous extension! You can check out all the details of the promotion on The Lodestone.
As CEO Yoichi Wada expressed last week, it's all part of Square Enix's attempts to win back the trust of the players. Putting money back in their pockets seems like an obvious choice to keep people happy in the short term, though some may debate the inherent benefits in essentially begging anyone and everyone to stay.
The ZAM Forums are already all over the topic, so let us know what you think.